Table 4: Respondents’ ratings of credibility of forest products industry information sources

May 4, 2017 Spire 2017 Issue
Mill Town and Statewide respondents’ Likert scale ratings of how believable each organization is as a credible source of information about the forest products industry, by percent of respondents.

(1=not at all believable, and 7=very believable)
Environmental groups
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 516 13.2 18.0 18.6 22.9 15.9 7.0 4.5 3.49 (1.64) -2.557 0.011
Statewide 490 8.2 16.5 20.8 22.9 14.9 11.4 5.3 3.75 (1.62)
Business groups
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 517 8.5 14.7 23.4 29.6 15.1 6.8 1.9 3.56 (1.41) 0.849 0.396
Statewide 488 7.4 15.2 26.0 32.6 12.1 5.1 1.6 3.49 (1.32)
University researchers
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 517 1.5 2.1 4.4 15.7 21.9 33.3 21.1 5.38 (1.34) -0.512 0.609
Statewide 489 0.8 1.2 4.3 14.5 26.2 34.2 18.8 5.42 (1.23)
Federal forest services
n 1 2 3 4 5 6 7 Mean t p
Mill Town 519 1.9 3.9 8.1 23.3 23.3 24.3 15.2 4.96 (1.44) 0.291 0.771
Statewide 484 1.7 2.9 8.1 22.9 28.9 24.0 11.6 4.93 (1.34)
State forest services
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 516 1.9 1.7 3.7 17.6 23.8 30.8 20.3 5.34 (1.34) -0.969 0.333
Statewide 489 0.8 1.8 4.1 14.3 25.2 35.6 18.2 5.41 (1.24)
Media
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 521 13.8 21.1 19.8 29.4 10.0 4.2 1.7 3.20 (1.44) 0.395 0.693
Statewide 487 15.0 18.1 22.2 30.2 10.3 3.3 1.0 3.17 (1.39)
University of Maine School of Forest Resources
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 517 1.0 1.4 4.4 11.4 20.5 37.3 24.0 5.57 (1.26) -0.053 0.958
Statewide 488 0.4 1.2 3.7 12.1 23.4 36.9 22.3 5.57 (1.19)
Forest products industry
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 518 4.6 6.9 14.3 20.5 22.6 20.5 10.6 4.53 (1.60) 2.447 0.015
Statewide 486 3.3 8.2 17.3 26.1 23.3 15.4 6.4 4.30 (1.46)
Other
n 1 2 3 4 5 6 7 Mean (SD) t p
Mill Town 56 7.1 7.1 10.7 19.6 16.1 19.6 19.6 4.68 (1.83) 1.264 0.212
Statewide 30 23.3 10.0 6.7 13.3 6.7 23.3 16.7 4.07 (2.2