Maine’s Mountains, Lakes, Woods, Farms, Coastline:
True American Treasures!
Mission Statement:
Undiscovered Maine is a University of Maine Business School initiative that empowers students to support economic development and tourism in underrepresented regions of Maine. Through hands-on experience in web design, social media strategy, marketing, and management, students work directly with local businesses to strengthen their online presence and community engagement.
We are committed to practicing and teaching ethical business principles, including integrity, transparency, and respect for local cultures and economies. As we increasingly integrate technology and data-driven tools, we uphold strong AI ethics, ensuring the responsible use of information, safeguarding privacy, and promoting fairness and accountability in all digital initiatives.
Discover great places to visit in Maine’s lesser-known regions:
Vision Statement:
Our vision is to be a model for ethical, community-centered innovation that connects students, businesses, and rural Maine communities. We strive to create a future where technology, tourism, and education come together to support inclusive, sustainable economic growth. By championing business ethics and responsible AI practices, we aim to build trust, foster equitable opportunities, and celebrate the unique character of Maine’s undiscovered regions.
Exploring Maine
Dig deep into Maine to find lesser-known Destinations and Hidden Gems, or read Success Stories about some of Maine’s wonderful small businesses. If you know the region or town you would like to visit, look at the Regions section.
Developing Maine
Small businesses have always been at the heart of Maine’s culture and economy. Visit the Small Business section, be inspired by some of Maine’s successful small businesses, and find some support with Resources for your own small business.