About Us

Undiscovered Maine was founded in 2012 by Dr. Nory Jones as a University of Maine Business School student research project with the goal of increasing tourism and economic development within underrepresented areas of Maine, enabling students to have a positive impact on communities in Maine through our web portal. We support undiscovered regions in Maine by developing a strong social media presence and fostering relationships with local businesses.

Burke blueberry farm
Picking wild blueberries downeast

Our mission is to provide valuable educational opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in under-served areas of Maine.

The project is ongoing, and we are always adding more activities and places. Follow our journey as we highlight our incredible local communities and small businesses!

Our Team

  • Caitlyn Beaulieu

    Caitlyn is a senior business management major with a minor in sociology and a concentration in MIS. Her favorite things to do include playing with her two cats, reading, and spending time outdoors. She has been a member of the Undiscovered Maine team since February 2019.

  • Hana Boucher

    Hana is a second-year student at Umaine pursuing a major in marketing and a minor in innovation engineering. In her spare time, she enjoys being the president of Women in Economics, spending time with friends, traveling, and all things outdoors. Her favorite way to relax is by spending time at the lake in the summertime.

  • Owen Callaghan

    Owen is a freshman studying in the Maine Business School, and in the Honors College at the University of Maine. He loves exploring the outdoors, especially through kayaking, biking, and hiking. Other activities he enjoys include: weightlifting, running, and playing various musical instruments.

  • Jenny Dean

    Jenny is a third-year finance student with a minor in Spanish. She loves hunting, snowmobiling, and four wheeling in Maine. Jenny also enjoys playing guitar and being a part of UMaine dance!

  • Aubrey Duplissie

    Aubrey is in her third year, majoring in marketing with a minor in economics. She loves to spend time outside, whether that is going on a hike, camping or exploring a new place. She also enjoys listening to music and being around her friends in her spare time.

  • Harry Truman Jones

    The Best Boy. Former president. Harry is an "Aussie-Doodle" (Australian Shepherd- Poodle mix) our MBS Corps therapy dog, but loves to meet everyone. He is a wonderful ambassador on our trade mission trips.

  • Dr. Nory Jones

    Dr. Jones is the faculty adviser and chief cheerleader to the Undiscovered Maine project. Maine: "the way life should be", take the road less traveled, explore Maine! We started this project in 2012 and I am lucky to work with some of the best students on the planet! Everyone shares a common mission and vision to help small businesses in Maine.


  • Kyle Lee

    Kyle is a second-year Accounting student who enjoys getting outdoors for all sorts of activities including, but not limited to: yoga, sports, meditation, walks, and long hikes with friends. He prefers tea over coffee, but normally gets his intake of caffeine from the local Aroma Joes just down the street from campus.

  • Kian Murray

    Kian is a third-year Marketing and Psychology major. He loves to spend his free time hiking, skiing, and being out on the lake. His favorite Maine activities include going to the Fryeburg Fair and white water rafting in the Forks

  • Olivia Peakes

    Olivia is a first year student currently studying business at the University of Maine. She loves to spend her free time at her camp in Northern Maine with friends and family. She also enjoys staying active doing things like playing tennis, hiking, and exploring new places. Along with being a part of the Undiscovered Maine team she is also an Intern for the UMaine Athletic Marketing Department.

  • Keldan Van Leer

    I am a 3rd year Finance & Marketing Major with a Minor in Economics.

Contact info:

Visiting Maine Huts & Trails, Oct 2019
Visiting Maine Huts & Trails, Oct., 2019





Team Archive

We have had some of the best people on the planet on our Undiscovered Maine team.  Here are a few pictures of our wonderful team over the years.

Undiscovered Maine team, March, 2021
Team, March, 2021
Team, Oct, 2020
Team Photo, October, 2020
The team, summer, 2020
Our team (missing 2), summer, 2020