About Us

Undiscovered Maine was founded in 2012 by Dr. Nory Jones as a University of Maine Business School student research project with the goal of increasing tourism and economic development within underrepresented areas of Maine, enabling students to have a positive impact on communities in Maine through our web portal. We support undiscovered regions in Maine by developing a strong social media presence and fostering relationships with local businesses.

Burke blueberry farm
Picking wild blueberries downeast

Our mission is to provide valuable educational opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in under-served areas of Maine.

The project is ongoing, and we are always adding more activities and places. Follow our journey as we highlight our incredible local communities and small businesses!

Meet the team!

  • Braeden Johnson

    Braeden is a first-year student at the University of Maine Business School in Orono. He is a Maine native and grew up in southern Maine. In his free time, he enjoys working out, fishing, listening to music, and spending time with his friends. He joined Undiscovered Maine to work on the marketing team and is very excited to be on this project.

  • Dr. Nory Jones

    Dr. Jones is the faculty adviser and chief cheerleader to the Undiscovered Maine project. Maine: "the way life should be", take the road less traveled, explore Maine! We started this project in 2012 and I am lucky to work with some of the best students on the planet! Everyone shares a common mission and vision to help small businesses in Maine.


  • Sarah Moulton

    Sarah is a first-year student majoring in business management at the University of Maine Business School in Orono. She grew up in Cutler, Maine, and is proud to call it her home. In her free time, she loves playing tennis, baking, running, and spending time with her family. She became a part of Undiscovered Maine because of her passion for understanding how a successful business or community is organized. After graduation, she hopes to use the experience from this research project to start her own small business in Maine.

  • Rebecca Scoular

    Becca is a first-year student at the Maine Business School majoring in marketing. She grew up in New Milford, Connecticut, and is so happy to call that place home. In her free time, she loves to hang out with her family of 7 siblings, her friends, travel, and much more! She became a part of Undiscovered Maine on the marketing team because she has a love for business and cannot wait to watch this project grow!

  • Dr. Manuel Woersdoerfer

    Dr. Wörsdörfer is an assistant professor at the Maine Business School and School of Computing and Information Science and an associate member of the Climate Change Institute at the University of Maine. Before joining UMaine, he was an instructor at the Murdough Center for Engineering Professionalism and a member of the Climate Science Center at Texas Tech University, as well as a postdoctoral research fellow at the Cluster of Excellence ‘The Formation of Normative Orders’ and a member of the Centre for Business Ethics at Goethe University Frankfurt. He also worked as a visiting research fellow at Beijing University, Carnegie Mellon University, University of Toronto, and York University. Manuel’s current research focuses on business and human rights, AI ethics, big tech and antitrust, and climate finance. Most of his research has been presented at prestigious international conferences, such as the annual conferences of the Australasian Business Ethics Network, the European Business Ethics Network, and the Society for Business Ethics, and published in peer-reviewed journals, such as AI and Ethics, Business and Society Review, European Journal of the History of Economic Thought, History of Economic Ideas, Journal of Business Ethics, Journal of Business Ethics Education, Journal of the History of Economic Thought, OEconomia, Philosophy of Management, Philosophy & Technology, The Antitrust Bulletin, Transnational Legal Theory, and Journal for Business, Economics, and Ethics. ---