About Us

Undiscovered Maine was founded in 2012 by Dr. Nory Jones as a University of Maine Business School student research project with the goal of increasing tourism and economic development within underrepresented areas of Maine, enabling students to have a positive impact on communities in Maine through our web portal. We support undiscovered regions in Maine by developing a strong social media presence and fostering relationships with local businesses.

Burke blueberry farm
Picking wild blueberries downeast

Our mission is to provide valuable educational opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in under-served areas of Maine.

The project is ongoing, and we are always adding more activities and places. Follow our journey as we highlight our incredible local communities and small businesses!

Our Team

  • Hana Boucher

    Hana is a senior pursuing a major in Marketing. In her spare time, she enjoys being the president of Women in Economics, spending time with friends, traveling, and all things outdoors. Her favorite way to relax is by spending time at the lake in the summertime.

  • Owen Callaghan

    Owen is a sophomore studying in the Maine Business School, and in the Honors College at the University of Maine. He loves exploring the outdoors, especially through kayaking, biking, and hiking. Other activities he enjoys include: weightlifting, running, and playing various musical instruments.

  • Jenny Dean

    Jenny is a senior finance and business information systems student. She loves hunting, snowmobiling, and four wheeling in Maine. Jenny also enjoys golfing and being a part of UMaine dance!

  • Michael Griffin

    Hello! My name is Michael Griffin, and I am a Anthropology and Environmental Policy (AEP) master's student. I have an undergraduate degree in Environmental Studies and minor in Sociology from the University of Toledo. My interests include coastal community resiliency, circular economies, and so many others. After participating in several cultural exchanges in the past (i.e. Iceland, Barcelona, etc.), I decided to focus on the unique perspective anthropology gives in understanding cultural perspectives on environmental topics relating to climate change. In the past, I have participated in work in conservation science and wastewater systems. I have joined the Undiscovered Maine Team to provide a unique perspective for what Maine's environmental culture has to offer to everyone!

  • Alec Hess

  • Em Jeffrey

  • Harry Truman Jones

    The Best Boy. Former president. Harry is an "Aussie-Doodle" (Australian Shepherd- Poodle mix) our MBS Corps therapy dog, but loves to meet everyone. He is a wonderful ambassador on our trade mission trips.

  • Dr. Nory Jones

    Dr. Jones is the faculty adviser and chief cheerleader to the Undiscovered Maine project. Maine: "the way life should be", take the road less traveled, explore Maine! We started this project in 2012 and I am lucky to work with some of the best students on the planet! Everyone shares a common mission and vision to help small businesses in Maine.


  • Kian Murray

    Kian is a third-year Marketing and Psychology major. He loves to spend his free time hiking, skiing, and being out on the lake. His favorite Maine activities include going to the Fryeburg Fair and white water rafting in the Forks

  • Olivia Peakes

    Olivia is a second year marketing and management major at the University of Maine. She loves to spend her free time at her camp in Northern Maine with friends and family. She also enjoys staying active doing things like playing tennis, hiking, and exploring new places. Along with being a part of the Undiscovered Maine team she is also an Intern for the UMaine Athletic Marketing Department and a Maine Business School Ambassador.

  • Kathy Stovall

    Kathy Stovall lives in Western Maine with her husband, three kids, a dog, and a cat. She is currently attending the University of Maine Graduate School of Business remotely. In her free time, she enjoys chasing her kids and animals, traveling, and making new friends.

  • Keldan Van Leer

    I am a Senior with a Double Major in Finance & Marketing with a Minor in Economics. I have a love for photography and all things outdoors.

  • Ellie Walker

    Ellie is a third-year student studying Communication Sciences and Disorders with a minor in Business Administration. At UMaine, she is a part of the club tennis team and ski & snowboard club. In her free time, she loves to ski, spend time with her family and friends, go outdoors, and exercise.

Contact info:

Visiting Maine Huts & Trails, Oct 2019
Visiting Maine Huts & Trails, Oct., 2019





Team Archive

We have had some of the best people on the planet on our Undiscovered Maine team.  Here are a few pictures of our wonderful team over the years.

Undiscovered Maine team, March, 2021
Team, March, 2021
Team, Oct, 2020
Team Photo, October, 2020
The team, summer, 2020
Our team (missing 2), summer, 2020