Qiujie “Angie” Zheng, Ph.D.

Dr. Qiujie “Angie” Zheng is an Associate Professor of Business Analytics in the Maine Business School at the University of Maine. Angie is trained as an economist, and her research focuses on consumer choice and preference, consumer behavior, food marketing, and agricultural and aquaculture business. She designs surveys and experiments to examine consumers’ perceptions, attitudes, and valuation of foods and their attributes and understand drivers and factors affecting food choices as they relate to food safety, food security, environmental sustainability, climate change, and Covid impact. She has experience in researching and consulting for Maine seafood and marketing strategies. Before joining the University of Maine, Angie had worked as an Associate Professor of Economics and Quantitative Methods at the University of Alaska Anchorage and Sr. Risk Analyst at JPMorgan Chase & Co. She obtained her Ph.D. in Economics and M.S. in Statistics from Washington State University.

Education

  • Ph.D., Economics, Washington State University
  • M.S., Statistics, Washington State University
  • M.A., International Finance, Nankai University, China
  • B.A., Finance, Nankai University, China

Teaching Areas

  • Data Analysis for Business
  • Strategic Data Analysis
  • Predictive Analytics and Business Forecasting
  • Problem Solving and Decision Analysis
  • Entrepreneurship and New Venture Creation
  • Small Business Management

Publications

Zheng, Q., Wang, H. H., Wu, G., & Zhang, R. (2024). Economics of face masks through the lens of Chinese consumers during COVID-19: Demand, supply, price, and willingness to pay. China Economic Journal, 1–20. https://doi.org/10.1080/17538963.2024.2386510

Lu, Y., Zheng, Q., & Henning, K. (2024). An exact Bayesian model for meta-analysis of the standardized mean difference with its simultaneous credible intervals. Multivariate Behavioral Research, 1–19. https://doi.org/10.1080/00273171.2024.2358233

Zheng, Q., Davis, C. V., Noll, A. L., Bernier, R., and Labbe, R. 2024. U.S. consumer preferences and attitudes towards seaweed and value-added products. Agribusiness. https://doi.org/10.1002/agr.21915

Zheng, Q., Diao, W., Lu, Y., Wang, Y. & Chi, G. 2023. Transfer or surrender rural homestead land? An investigation of farmers’ preferences in China. The Chinese Economy, 1-21. https://doi.org/10.1080/10971475.2023.2266966

Zheng, Q., Nayga Jr, R. M., Yang, W., & Tokunaga, K. 2023. “Do US consumers value genetically modified farmed salmon?” Food Quality and Preference, 104841. https://doi.org/10.1016/j.foodqual.2023.104841  

Wang, H. H., Jiang, Y., Jin, S., & Zheng, Q. 2022. “The Role of Online Market in Incentivizing Rural Smallholder Farms to Supply Safe and Eco-Friendly Food in China.” Canadian Journal of Agricultural Economics. https://doi.org/10.1111/cjag.12319

Lu, Y., Zheng, Q., & Quinn, D. 2022. “Introducing causal inference using Bayesian networks and do-Calculus.” Journal of Statistics and Data Science Education. https://doi.org/10.1080/26939169.2022.2128118

Hao, N., Zhang, Y., Zheng, Q., & Wetzstein, M. 2022. “Spillover effects of food recalls: A milk recall scenario experiment in China.” npj Sci Food 6 (1): 1-8. https://doi.org/10.1038/s41538-022-00139-1

Yue, W., Liu, N., Zheng, Q., & Wang, H. H. 2021. Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-To-Pay? The Case of China. Foods, 10, 2156. https://doi.org/10.3390/foods10092156

Zhang, Y. Y., Zheng, Q., & Wang, H. 2021. Challenges and Opportunities Facing the Chinese Economy in the New Decade: Epidemics, Food, Labor, E-Commerce, and Trade. The Chinese Economy, 1-3.

Zheng, Q., & Wang, H. H. 2021. Do consumers view the genetically modified food labeling systems differently? “Contains GMO” vs. “non-GMO” labels. The Chinese Economy, 1-13.

Lu, Y., & Zheng, Q. 2020. Twitter public sentiment dynamics on cruise tourism during the COVID-19 pandemic. Current Issues in Tourism, 1-7.

Zheng, Q., H. H. Wang, and J. Shogren. 2020. Fishing or Aquaculture? Chinese Consumers’ Stated Preference for the Growing Environment of Salmon through a Choice Experiment and the Consequentiality Effect. Marine Resource Economics, 36 (1).

Zheng, Q., J. Chen, R. Zhang, and H. H. Wang. 2020. What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions. China Agricultural Economic Review, 12 (2): 193-213.

Wang, H. H., L. Liu, D. L. Ortega, Y. Jiang, and Q. Zheng. 2019. Are Smallholder Farmers Willing to Pay for Different Types of Crop Insurance? An application of Labelled Choice Experiments to Chinese Corn Growers. The Geneva Papers on Risk and Insurance-Issues and Practice, 1-25.

Zheng, Q., H. H. Wang, and Y. Lu. 2018. Consumer Purchase Intentions for Sustainable Wild Salmon in the Chinese Market and Implications for Agribusiness Decisions. Sustainability 2018 (10), 1377.

Zheng, Q., H. H. Wang, Q. Fong, and Y. Lu. 2017. Consumer Preference and Market Potential for Alaska Salmon in China: Preliminary Analysis. Alaska Sea Grant, University of Alaska Fairbanks, MAB-70, Fairbanks.

Zheng, Q., and H. H. Wang. 2017. The Market Power in Chinese Wine Industry. Agribusiness 33 (1): 30-42.

Zheng, Q., and H. H. Wang. 2016. Chinese Preferences for Sustainable Attributes for Food Away From Home: a Rank-Ordered Model. China Economic Review 41: 148-158.

Fong, Q., and Q. Zheng. 2016. Synopsis of the Hong Kong Seafood Market. Alaska Sea Grant, University of Alaska Fairbanks, MAB-68, Fairbanks.

Zheng, Q., and Y. Lu. 2016. Do You Catch Undersized Fish? Let’s Go Fishing to Learn Some Important Concepts in Multiple Testing. Teaching Statistics 38 (3): 91–97. DOI: 10.1111/test.12107.

Zheng, Q., H. H. Wang, and Q. Shi. 2014. Estimating Bivariate Yield Distributions and Crop Insurance Using Nonparametric Methods. Applied Economics 46 (18): 2108-2118.

Zheng, Q., and C. R. Shumway. 2012. Washington Biofuel Feedstock Crop Supply under Output Price and Quantity Uncertainty. Energy Policy 48: 515-525.

Conference Presentations

Zheng, Q., & Jin., X. 2024. “Do ‘Recognizing my group’ and ‘My Group being recognized’ affect social behavior? A public goods game”, Agricultural & Applied Economics Association (AAEA) 2024 Annual Meeting, New Orleans, LA, July 28 ‒ 30.

Noblet, C.L., Zimmerman, C., Shea, M., Percival-Carter, E., & Zheng, Q. 2023. “One Health and Impacts on Food Supply and Food Safety Thresholds: Consumer Response to PFAS in Agriculture.” Michigan State University, Center for PFAS Research Annual Symposium- Current Knowledge and Applications for Agricultural Production. October 22-24.

Zheng, Q., Levallet, N., Yang, W., Davis, C.V. 2023. “Consumer valuation of aquaculture product attribute improvements by technologically-enabled innovation: The case of Maine oysters”, Agricultural & Applied Economics Association (AAEA) 2023 Annual Meeting, Washington, DC, July 23 ‒ 25.

Zheng, Q., Gao, Z., Berry, K. 2023. “Factors affecting household food waste behavior during COVID-19: Shopping behavior, cooking behavior, food security, and household characteristics”, Agricultural & Applied Economics Association (AAEA) 2023 Annual Meeting, Washington, DC, July 23 ‒ 25.

Levallet, N., Zheng, Q., Adedara, L. 2023. “Technology-enabled Innovation in Aquaculture: An Organizational Perspective of Maine’s Oyster Farming”, Administrative Sciences Association of Canada (ASAC) 2023 Conference, Toronto, ON, June 3 ‒ 5.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2023. “Consumers’ Valuation for Lobster Harvested Using Ropeless Technology to Reduce Right Whale Entanglement and Extinction.” Association of Environmental and Resource Economics (AERE) Summer Conference. Portland, ME, May 31 – June 2.

Zheng, Q., Davis, C. V., Noll, A. L., Bernier, R., & Labbe, R. 2023. “U.S. consumer preferences and attitudes towards seaweed and value-added products”. Aquaculture America 2023. New Orleans, LA, February 24 – 26.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2022. “Consumers’ Valuation for Lobster Harvested Using Ropeless Technology to Reduce Right Whale Entanglement and Extinction.” Applied Agricultural Economics Association (AAEA) Meeting. Anaheim, CA, July 31 – August 2.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2022. “Do U.S. consumers value genetically modified farmed salmon?” Applied Agricultural Economics Association (AAEA) Meeting. Anaheim, CA, July 31 – August 2.

Zheng, Q., Nayga, R., Yang, W., & Tokunaga, K. 2022. “Consumers’ Valuation for Lobster Harvested Using Ropeless Technology to Reduce Right Whale Entanglement and Extinction.” Northeastern Agricultural and Resource Economics Association (NAREA) Annual Meeting. Mystic, CT, June 12 – 14.

Davis, C. V., Noll, A. L., Zheng, Q., Bernier, R., & Labbe, R. 2022. “Consumer Perceptions, Preferences, & Attitudes about Domestic Farm-raised Seaweed Products”. Northeast Aquaculture Conference & Exposition and the 41st Milford Aquaculture Seminar. Portland, ME, April 27-29.

Wang, H., & Zheng, Q. 2021. “Eat safe, but no waste: Chinese households’ meat storage, consumption, and waste”. Sustainable Resource Management for Adequate, Safe and Nutritious Food Provision International Conference. Virtual, October 16.

Zheng Q., Wang, H. H., & Wu, G. 2021. “Effect of Social Distance on Altruism during COVID-19 Pandemic: An Online Dictator Game in China”. Applied Agricultural Economics Association (AAEA) Meeting. Virtual, August 1 – 3.

Zheng Q., Wang, H. H., Wu, G., & Zhang, R. 2021. “Let Consumer Willingness-to-Pay Guide Government Price Control on Essential Products: The Case of Facemasks in China during COVID-19”. Western Economic Association International 96th Annual Conference. Virtual, June 27 – July 1.

Zheng Q., Wang, H. H., Wu, G., & Zhang, R. 2021. “Economics of face masks through the lens of Chinese consumers during COVID-19: Demand, supply, price, and willingness to pay”. The Chinese Economists Society (CES) Annual Conference. Virtual. June 18 – 20.

Wang, H., & Zheng, Q. 2021. “Eat Safe, but No Waste: Chinese Households’ Meat Storage, Consumption, and Waste”. The Chinese Economists Society (CES) Annual Conference. Virtual. June 18 – 20.

Yue, W., Liu, N., Wang, H. H., and Zheng, Q. 2021. “Did Chinese Consumers’ Food Consumption and Willing-to-pay for Food Change during COVID-19 Pandemic?” The Chinese Economists Society (CES) Annual Conference. Virtual. June 18 – 20.

Wang, H. H., Zheng, Q., & Wu, Guoyong. 2021. “The Role of Risk Perception and Preference on Consumer Willingness to Pay Higher Prices for PPE and Disinfectants during COVID-19”. SCC-76 “Economics and Management of Risks in Agriculture and Natural Resources” Group Annual Meeting. Virtual, April 8 – 9.

Zheng, Q., and H. H. Wang. 2020. “Altruism and social distance: An online dictator game in China during COVID-19 outbreak”. Economic Science Association (ESA) Global Online Around-the-Clock Meetings. Virtual, September 10 – 12.

Zheng, Q., W. Diao, Y. Lu, and Y. Wang. 2020. “Chinese Farmers’ Preference for Rural Homestead Land Use: Mechanism, Knowledge and Perception”. Applied Agricultural Economics Association (AAEA) Meeting. Virtual, August 10 – 11.

Zheng, Q., R. Nayga, and Z. Gao. 2020. “Consumers’ willingness-to-pay for local, organic, and hydroponic foods in Alaska”. Northeastern Agricultural and Resource Economics Association Annual Meeting. Virtual, June 15 – 19.

Wang, H. H., J. Yang, Q. Zheng and Y. Jiang. 2019. “Information Influence on Consumers’ Choice for Genetically Modified Foods: A Non-Hypothetical Choice Experiment in China”. Applied Agricultural Economics Association (AAEA) meeting. Atlanta, GA. July 21 – 23.

Wang, H. H., J. Yang and Q. Zheng. 2019. “A Real Experiment on Chinese Consumers’ Choice of Genetically Modified Foods”. The Chinese Economists Society (CES) Annual Conference. Dalian, China. June 8 – 9.

Zheng, Q., R. Nayga and Z. Gao. 2019. “Alaska Consumers Perceptions and Preference for Local, Organic, and Hydroponic Foods”. Alaska Food Festival & Conference. Homer, Alaska, March 8 – 9.

Zheng, Q., J. Chen, R. Zhang and H. H. Wang. 2017. “Chinese Preference for Online Grocery Shopping: Shopping for Convenience, Quality or Price?” Applied Agricultural Economics Association (AAEA) meeting. Chicago, IL. July 30 – August 1.

Zheng, Q., H. H. Wang and J. Shogren. 2016. “Incorporating Incentive Compatible Consequentiality in Choice Experiments: Consumer Preference for Alaska Salmon in China.” Applied Agricultural Economics Association (AAEA) meeting. Boston, MA. July 31 – August 2.

Zheng, Q. and H. H. Wang. 2016. “What factors affect Chinese consumer’s purchase decision of Alaska salmon?” The Chinese Economists Society (CES) Annual Conference. Shenzhen, China. June 10 – 12.

Zheng, Q., H. H. Wang, and Y. Lu. 2016. “Consumer Preference and Market Potentials for Alaska Salmon in China.” Alaska Food Policy Council Annual Conference. Anchorage, Alaska. February 26  – 27.

Johnson, P. and Q. Zheng. 2015. “Trading in Networks: a Classroom Experiment.” Western Economic Association International (WEAI) Annual Conference. Honolulu, Hawaii. June 28 – July 2.

Zheng, Q. and H. H. Wang. 2014. “Attribute Preference of Duck Products: From Restaurant Consumer and Manager’s Perspectives in China.” The Chinese Economists Society (CES) Annual Conference. Guangzhou, China. June 14 – 15.

Johnson, P. and Q. Zheng. 2014. “Trading in Networks: a Classroom Experiment.” The Chinese Economists Society (CES) Annual Conference. Guangzhou, China. June 14 – 15.

Zheng, Q. and H. H. Wang. 2014. “The Market Power of Chinese Wine Industry.” The Chinese Economists Society (CES) North America Conference. West Lafayette, IN. March 14 – 15.

Zheng, Q. and H. H. Wang. 2013. “The Market Power of Chinese Wine Industry.” The Chinese Economists Society (CES) Annual Conference. Chengdu, China. June 8 – 10.

Lu, Y. and Q. Zheng. 2013. “A Simple P-value Adjustment for Group Sequential Test.” Southwest Decision Science Institute (SWDSI) meeting. Albuquerque, NM. March 12 – 16.

Zheng, Q., V. McCracken and M. Taylor. 2010. “Consumers Apple Variety Choices Based on National Household-level Data.” Applied Agricultural Economics Association (AAEA) meeting. Denver, CO. July 25 – 27.

Zheng, Q., and M. Taylor. 2009. “Which Factors Influence Consumer’s Apple Purchase Choice?” Washington State Horticultural Association meeting. Wenatchee, WA. December 7 – 9.

Zheng, Q., and C. R. Shumway. 2008. “Washington Biofuel Feedstock Crop Supply under Output Price and Quantity Uncertainty”. Applied Agricultural Economics Association (AAEA) meeting. Orlando, FL. July 27 – 29.

Zheng, Q., and C. R. Shumway. 2008. “Washington Biofuel Feedstock Supply under Price Uncertainty.” Western Agricultural Economics Association (WAEA) meeting. Big Sky, MT. June 25 – 27.

Zheng, Q., and J. Yoder. 2008. “Market Power over Blended Motor Fuel Inputs: Biodiesel vs. Renewable Diesel in Washington State.” WAEA meeting. Big Sky, MT. June 25 – 27.