Qiujie “Angie” Zheng, Ph.D.

Dr. Qiujie “Angie” Zheng is an Associate Professor of Business Analytics in the Maine Business School at the University of Maine. Angie is trained as an economist, and her research focuses on consumer choice and preference, consumer behavior, food marketing, and agricultural and aquaculture business. She designs surveys and experiments to examine consumers’ perceptions, attitudes, and valuation of foods and their attributes and understand drivers and factors affecting food choices as they relate to food safety, food security, environmental sustainability, climate change, and Covid impact. She has experience in researching and consulting for Maine seafood and marketing strategies. Before joining the University of Maine, Angie had worked as an Associate Professor of Economics and Quantitative Methods at the University of Alaska Anchorage and Sr. Risk Analyst at JPMorgan Chase & Co. She obtained her Ph.D. in Economics and M.S. in Statistics from Washington State University.

Education

Ph.D., Economics, Washington State University
M.S., Statistics, Washington State University
M.A., International Finance, Nankai University, China
B.A., Finance, Nankai University, China

Teaching Areas

Data Analysis for Business
Strategic Data Analysis
Predictive Analytics and Business Forecasting
Problem Solving and Decision Analysis
Entrepreneurship and New Venture Creation
Small Business Management

Publications

Zheng, Q., Nayga Jr, R. M., Yang, W., & Tokunaga, K. 2023. “Do US consumers value genetically modified farmed salmon?” Food Quality and Preference, 104841. https://doi.org/10.1016/j.foodqual.2023.104841

Wang, H. H., Jiang, Y., Jin, S., & Zheng, Q. 2022. “The Role of Online Market in Incentivizing Rural Smallholder Farms to Supply Safe and Eco-Friendly Food in China.” Canadian Journal of Agricultural Economics. https://doi.org/10.1111/cjag.12319

Lu, Y., Zheng, Q., & Quinn, D. 2022. “Introducing causal inference using Bayesian networks and do-Calculus.” Journal of Statistics and Data Science Education. https://doi.org/10.1080/26939169.2022.2128118

Hao, N., Zhang, Y., Zheng, Q., & Wetzstein, M. 2022. “Spillover effects of food recalls: A milk recall scenario experiment in China.” npj Sci Food 6 (1): 1-8. https://doi.org/10.1038/s41538-022-00139-1

Yue, W., Liu, N., Zheng, Q., & Wang, H. H. 2021. Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-To-Pay? The Case of China. Foods, 10, 2156. https://doi.org/10.3390/foods10092156

Zhang, Y. Y., Zheng, Q., & Wang, H. 2021. Challenges and Opportunities Facing the Chinese Economy in the New Decade: Epidemics, Food, Labor, E-Commerce, and Trade. The Chinese Economy, 1-3.

Zheng, Q., & Wang, H. H. 2021. Do consumers view the genetically modified food labeling systems differently? “Contains GMO” vs. “non-GMO” labels. The Chinese Economy, 1-13.

Lu, Y., & Zheng, Q. 2020. Twitter public sentiment dynamics on cruise tourism during the COVID-19 pandemic. Current Issues in Tourism, 1-7.

Zheng, Q., H. H. Wang, and J. Shogren. 2020. Fishing or Aquaculture? Chinese Consumers’ Stated Preference for the Growing Environment of Salmon through a Choice Experiment and the Consequentiality Effect. Marine Resource Economics, 36 (1).

Zheng, Q., J. Chen, R. Zhang, and H. H. Wang. 2020. What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions. China Agricultural Economic Review, 12 (2): 193-213.

Wang, H. H., L. Liu, D. L. Ortega, Y. Jiang, and Q. Zheng. 2019. Are Smallholder Farmers Willing to Pay for Different Types of Crop Insurance? An application of Labelled Choice Experiments to Chinese Corn Growers. The Geneva Papers on Risk and Insurance-Issues and Practice, 1-25.

Zheng, Q., H. H. Wang, and Y. Lu. 2018. Consumer Purchase Intentions for Sustainable Wild Salmon in the Chinese Market and Implications for Agribusiness Decisions. Sustainability 2018 (10), 1377.

Zheng, Q., H. H. Wang, Q. Fong, and Y. Lu. 2017. Consumer Preference and Market Potential for Alaska Salmon in China: Preliminary Analysis. Alaska Sea Grant, University of Alaska Fairbanks, MAB-70, Fairbanks.

Zheng, Q., and H. H. Wang. 2017. The Market Power in Chinese Wine Industry. Agribusiness 33 (1): 30-42.

Zheng, Q., and H. H. Wang. 2016. Chinese Preferences for Sustainable Attributes for Food Away From Home: a Rank-Ordered Model. China Economic Review 41: 148-158.

Fong, Q., and Q. Zheng. 2016. Synopsis of the Hong Kong Seafood Market. Alaska Sea Grant, University of Alaska Fairbanks, MAB-68, Fairbanks.

Zheng, Q., and Y. Lu. 2016. Do You Catch Undersized Fish? Let’s Go Fishing to Learn Some Important Concepts in Multiple Testing. Teaching Statistics 38 (3): 91–97. DOI: 10.1111/test.12107.

Zheng, Q., H. H. Wang, and Q. Shi. 2014. Estimating Bivariate Yield Distributions and Crop Insurance Using Nonparametric Methods. Applied Economics 46 (18): 2108-2118.

Zheng, Q., and C. R. Shumway. 2012. Washington Biofuel Feedstock Crop Supply under Output Price and Quantity Uncertainty. Energy Policy 48: 515-525.

Conference Presentations

Wang, H. H., Zheng, Q., & Wu, Guoyong. 2021. “The Role of Risk Perception and Preference on Consumer Willingness to Pay Higher Prices for PPE and Disinfectants during COVID-19”. SCC-76 “Economics and Management of Risks in Agriculture and Natural Resources” Group Annual Meeting. Virtual, April 8 – 9.

Zheng, Q., and H. H. Wang. 2020. “Altruism and social distance: An online dictator game in China during COVID-19 outbreak”. Economic Science Association (ESA) Global Online Around-the-Clock Meetings. Virtual, September 10 – 12.

Zheng, Q., W. Diao, Y. Lu, and Y. Wang. 2020. “Chinese Farmers’ Preference for Rural Homestead Land Use: Mechanism, Knowledge and Perception”. Applied Agricultural Economics Association (AAEA) Meeting. Virtual, August 10 – 11.

Zheng, Q., R. Nayga, and Z. Gao. 2020. “Consumers’ willingness-to-pay for local, organic, and hydroponic foods in Alaska”. Northeastern Agricultural and Resource Economics Association Annual Meeting. Virtual, June 15 – 19.

Wang, H. H., J. Yang, Q. Zheng and Y. Jiang. 2019. “Information Influence on Consumers’ Choice for Genetically Modified Foods: A Non-Hypothetical Choice Experiment in China”. Applied Agricultural Economics Association (AAEA) meeting. Atlanta, GA. July 21 – 23.

Wang, H. H., J. Yang and Q. Zheng. 2019. “A Real Experiment on Chinese Consumers’ Choice of Genetically Modified Foods”. The Chinese Economists Society (CES) Annual Conference. Dalian, China. June 8 – 9.

Zheng, Q., R. Nayga and Z. Gao. 2019. “Alaska Consumers Perceptions and Preference for Local, Organic, and Hydroponic Foods”. Alaska Food Festival & Conference. Homer, Alaska, March 8 – 9.

Zheng, Q., J. Chen, R. Zhang and H. H. Wang. 2017. “Chinese Preference for Online Grocery Shopping: Shopping for Convenience, Quality or Price?” Applied Agricultural Economics Association (AAEA) meeting. Chicago, IL. July 30 – August 1.

Zheng, Q., H. H. Wang and J. Shogren. 2016. “Incorporating Incentive Compatible Consequentiality in Choice Experiments: Consumer Preference for Alaska Salmon in China.” Applied Agricultural Economics Association (AAEA) meeting. Boston, MA. July 31 – August 2.

Zheng, Q. and H. H. Wang. 2016. “What factors affect Chinese consumer’s purchase decision of Alaska salmon?” The Chinese Economists Society (CES) Annual Conference. Shenzhen, China. June 10 – 12.

Zheng, Q., H. H. Wang, and Y. Lu. 2016. “Consumer Preference and Market Potentials for Alaska Salmon in China.” Alaska Food Policy Council Annual Conference. Anchorage, Alaska. February 26 – 27.

Johnson, P. and Q. Zheng. 2015. “Trading in Networks: a Classroom Experiment.” Western Economic Association International (WEAI) Annual Conference. Honolulu, Hawaii. June 28 – July 2.

Zheng, Q. and H. H. Wang. 2014. “Attribute Preference of Duck Products: From Restaurant Consumer and Manager’s Perspectives in China.” The Chinese Economists Society (CES) Annual Conference. Guangzhou, China. June 14 – 15.

Johnson, P. and Q. Zheng. 2014. “Trading in Networks: a Classroom Experiment.” The Chinese Economists Society (CES) Annual Conference. Guangzhou, China. June 14 – 15.

Zheng, Q. and H. H. Wang. 2014. “The Market Power of Chinese Wine Industry.” The Chinese Economists Society (CES) North America Conference. West Lafayette, IN. March 14 – 15.

Zheng, Q. and H. H. Wang. 2013. “The Market Power of Chinese Wine Industry.” The Chinese Economists Society (CES) Annual Conference. Chengdu, China. June 8 – 10.

Lu, Y. and Q. Zheng. 2013. “A Simple P-value Adjustment for Group Sequential Test.” Southwest Decision Science Institute (SWDSI) meeting. Albuquerque, NM. March 12 – 16.

Zheng, Q., V. McCracken and M. Taylor. 2010. “Consumers Apple Variety Choices Based on National Household-level Data.” Applied Agricultural Economics Association (AAEA) meeting. Denver, CO. July 25 – 27.

Zheng, Q., and M. Taylor. 2009. “Which Factors Influence Consumer’s Apple Purchase Choice?” Washington State Horticultural Association meeting. Wenatchee, WA. December 7 – 9.

Zheng, Q., and C. R. Shumway. 2008. “Washington Biofuel Feedstock Crop Supply under Output Price and Quantity Uncertainty”. Applied Agricultural Economics Association (AAEA) meeting. Orlando, FL. July 27 – 29.

Zheng, Q., and C. R. Shumway. 2008. “Washington Biofuel Feedstock Supply under Price Uncertainty.” Western Agricultural Economics Association (WAEA) meeting. Big Sky, MT. June 25 – 27.

Zheng, Q., and J. Yoder. 2008. “Market Power over Blended Motor Fuel Inputs: Biodiesel vs. Renewable Diesel in Washington State.” WAEA meeting. Big Sky, MT. June 25 – 27.