Google Analytics: less than 40 days until switchover

Google will be shutting down its older web analytics product (Universal Analytics) on June 30, 2023. Digital Communications enabled Google Analytics 4 for all web sites at the start of this year, but we have found that in many instances existing users do not have access to the newer “GA4” profiles. If you make use of Google Analytics, please take some time this month to check your access. If you do not see a new profile for GA4, reach out to us and we can add you to the profile that was created.