Customer Discovery and Market Validation of Midlina – A multimodal software solution that will provide blind and visually-impaired (BVI) people with access to graphical information
PI: Nicholas Giudice, UM School of Computing and Information Science
Gaining access to graphical information (such as maps, graphs, and diagrams) is one of the biggest challenges for blind and visually-impaired (BVI) people. To address this major unmet and immediate need in the field of blindness accessibility, we have invented an innovative multimodal software solution that will enable BVI people with independent information access to combined textual and graphical information in digital media via commercial off-the-shelf smartphones and tablets. Through this project we plan to continue our customer discovery process with the goal of understanding product-market fit and to identify our target market for commercialization.