Lucas Ronco: Going door-to-door as Renewal by Andersen’s first intern

As a rising senior studying marketing and sport management, Lucas Ronco was eager to practice what he learned in the classroom. When Renewal By Andersen hired Ronco as its intern this summer, he put his skills to the test through door-to-door marketing. 

By visiting homeowners to discuss how the company could help them address the problems they have with their windows and doors, Ronco, of Dover-Foxcroft, Maine, fostered connections, generated leads and set up appointments between prospective clients and design consultants who could dive deeper into their issues, he said. The work provided Ronco valuable knowledge and experience. 

“There is never the same scenario; you never know how the homeowner will react or what questions they will ask,” Ronco said.   

Ronco also showed employees with the company’s marketing department and business-to-business team, gathered leads by attending events, met with sponsors and created social media content. 

“This position allows me to understand the ground level, grassroots elements of marketing,” Ronco said. “With most marketing becoming digital or paper, I wanted to ensure I developed experience with face-to-face marketing before diving deeper into other ways of marketing. This experience will help me be more mindful when I get further into my career, with the understanding that not everyone uses technology and that, for some, talking to a knowledgeable person is more accessible.”

Read the full story about Ronco’s internship experience on the Maine Business School website. 

Contact: Melanie Brooks, melanie.brooks@maine.edu