Director of Communications
Role: As director of communications, Shelby Hartin serves as the public information officer for UMaine and leads the news development, public affairs and media relations work of the Division of Marketing and Communications.
Bio: Hartin previously worked as a communications specialist for Versant Power where she shared media management, press release, spokesperson and communication duties for storm restoration and response. She also developed communications plans, wrote news releases and marketing copy and assisted with the creation of internal and external campaigns.
Prior to Versant, she worked as director of admissions marketing and communications at Colby College where she designed and implemented the Office of Admissions and Financial Aid’s communications plan, incorporating digital technologies, data-driven segmentation strategies and multi-platform content distribution for U.S. and international audiences. This included a suite of print publications, the creation of a visually engaging website, leading the growth of a robust social presence and creating a digital media plan encompassing the inclusion of search engine optimization strategies.
She holds a bachelor’s degree in English and journalism from the University of Maine and is working toward her Master of Business Administration from Maine Business School. She also holds a digital marketing certification from Cornell University.
Assistant Director of Communications
Role: Marcus Wolf is the assistant director of communications for the Division of Marketing and Communications. He writes and edits news releases, media advisories, long-form stories and other editorial content for the University of Maine. He also coordinates the production and execution of several other communication initiatives for both institutions.
Bio: Wolf earned a bachelor’s degree in creative writing with a minor in journalism from the State University of New York at Potsdam in 2016. Before joining the UMaine Division of Marketing and Communications, the Upstate New York native worked as a reporter for a daily newspaper writing about business, agriculture, energy, the environment, infrastructure and more. He won a feature writing award from the New York Press Association.
Role: Ashley Yates is a news writer whose job it is to explore, understand and compile information regarding the work of researchers, faculty and students with the University of Maine. She writes press releases, web content and feature articles using real stories from UMaine to support its public outreach.
Bio: With a communications degree in journalism and electronic media from the University of Tennessee, Yates migrated north to gain experience in university communications suited toward feature writing. She has worked as a staff reporter at a daily newspaper in her home state of Tennessee since her graduation and completion of an investigative journalism fellowship. Covering local business and government within a small community in East Tennessee, she has won awards in business coverage and photography. She also enjoys painting and cinema.