Maine Oyster Trail receives Growth and Leadership Award at 2022 Governor’s Conference on Tourism
The Maine Oyster Trail received a Growth and Leadership Award at the 2022 Governor’s Conference on Tourism. First launched in 2017 to educate consumers about oyster farming in Maine, the Maine Oyster Trail was reimagined in 2020 by Maine Sea Grant and the Maine Aquaculture Association in response to market changes during the coronavirus pandemic. The new trail features interactive virtual tools, including a customizable trip planner and mobile passport, to connect visitors to farm tours, shucking events and direct-from-the-farm purchasing opportunities.
The Office of Tourism created a video about the trail, and News Center Maine talked to Marine Extension Associate Jaclyn Robidoux, one of the architects of the new trail.