Muralee Das

Associate Professor of Management
Maine Business School

Muralee Das is an Associate Professor of Management and Advisor (Strategic Vision) for the Athletics Division at the University of Maine. He has 20+ years of industry experience with strategic leadership roles in global sports bodies, universities, and agribusiness. His last corporate role was Assistant General Secretary of FIFA’s Asian Football Confederation, where revenues increased from $150 mil. to $1 billion during his tenure. Prior to that, he was Deputy Dean of the Liberal Arts and Law faculties at a large, publicly listed university in Asia. He has board-level experience from a regional professional players’ union and for-profit corporations. Muralee has consulted on strategy and performance for organizations in healthcare, insurance, education, professional sports teams, and collegiate athletics in the U.S, Australia, and Asia-Pacific regions. He has lectured on strategy, sports management, and corporate law. He has a PhD in Management and a Master’s in Commercial Law, both from the University of Melbourne, Australia.

Peer-Reviewed Journal Articles

Das, Muralee., O’Reilly, N., Evans, K., & Pasqualicchio, G., National Sports Networks Rights Fees: The Influence of Fantasy Sports Participation and Women’s Sports Content, International Journal of Sports Marketing and Sponsorship.  forthcoming, accepted Dec 2023.

Das, M. and Myrden, S. (2022), ASEAN Basketball League: Game On or Game Over? The Case Research Journal.

Das, M. (2021) Fantasy sports and gambling regulation in the Asia-Pacific. International Sports Law Journal 21, 166–179 . 6,024 article accesses

Das, M. and Myrden, S. (2021) America’s Major League Soccer: Artificial Intelligence & the Quest to Become a World Class League. The Case Journal, Vol. 17 No. 2, pp. 202-225.

Das, M. and Myrden, S. (2020) Asian Football: How Corruption Disrupted Marketing Value in the Game’s Largest Fan Market. The Case Journal, Vol. 16 No. 5, pp. 585-614.

Das,M. (2018). International Regulation of Fantasy Sports: Comparative Analysis of United States, Australian and Asian Laws. University of Nevada-Las Vegas (UNLV) Gaming Law Journal, Vol. 8.  access metrics 1,756 article downloads

Peer-Reviewed Book Chapters

O’Reilly, Norm & Das, Muralee (July 2026). “Chapter 18 – Public player salary data: career compensation of National Basketball Association (NBA) players”, in the Research Handbook in Sports Management and Marketing, edited by Norm O’Reilly & Gashaw Abeza, Edward Elgar Publishing, UK.ISBN: 978 1 03531 721 9

Das, M., & Nair, M. (2004). Corporate Governance in the Global Soccer Industry: Externalities and Prospects. Corporate governance: an international perspective, 294. Malaysian Institute of Corporate Governance (MICG)

Peer-Reviewed Conference Papers/Proceedings/Caucuses

Das, M., & Devlin, F (2026), “Designing For Impact: An Australian Case Study Of A Purpose-Built Global Education Curriculum And Its Effect On Student Global Competency”, accepted for presentation at 2026 International Congress for School Effectiveness and Improvement (ICSEI) Conference, Qatar, January 2026. 

Das, M., & Devlin, F (2026), “The Impact Of Immigrant Student Populations On Global Competency Learning Outcomes: A Mixed-Methods Case Study Of An Australian Independent School”, accepted for presentation at 2026 International Congress for School Effectiveness and Improvement (ICSEI) Conference, Qatar, January 2026.

Das, Muralee., & Devlin, F (2024), “Global Competency of Business School Graduates: Lessons from Other Knowledge Creating Organizations”, accepted for presentation at the 2024 Academy of Management Conference, Aug 11-13, Chicago, USA.

Das, Muralee  & Norm O’Reilly (2024), The Determinants and Differentiators of Lifetime Value of Professional Team Sport Athletes: A 55-Year Study (1963-2018) of the National Hockey League; accepted for presentation at the 2024 North American Society for Sports Management Conference, May 29-June 2, Minneapolis, USA.

Das, M (2023). “Sports Betting Laws and Regulation in the Asia Pacific: a 21-country analysis” paper accepted for presentation at the upcoming 18th International Conference on Gambling & Risk Taking 23-25 May, 2023, Las Vegas, Nevada.

Das, M (2018). How do you score two goals with one attempt? Professional Sports Leadership for Financial and Social Returns,  Society for Interdisciplinary Business Research Conference, July 5-6, 2018 Osaka, Japan

Das, M. (2017). Corruption in Asian Football: Legal and Governance Responses to Increase Commercial Value of Football in Asia. North American Society for Sports Management Conference, Colorado, USA

Das, M., & Metz, I. (2015). What It Takes to Change the World? Talent Identification for Social Enterprises. Academy of Management Proceedings (Vol. 2015, No. 1, p. 15987). Academy of Management, Vancouver, Canada.

Das, M. (2014). Leadership Behavior and Firm Social Performance. Academy of Management Proceedings (Vol. 2014, No. 1, p. 14798). Academy of Management, Philadelphia, USA

Das, M. (2013). Leadership Behavior and Organizational Performance: Blended Value Returns-Financial & Social. Academy of Management Proceedings (Vol. 2013, No. 1, p. 13374). Academy of Management. Florida, USA

Robinson J.A & Das, M. (2013). Antecedents of Social Entrepreneurial Actions Across Developing and Developed Economies. Academy of Management Conference, Florida, USA

Education

Ph.D., Management, Melbourne Business School, University of Melbourne, Australia
Masters in Commercial Law, University of Melbourne, Australia
MBA, University of Nevada-Las Vegas
BBA, University of Iowa
Dr. Muralee Das
Associate Professor of Management