Social Media Statistics Details
Social Media Statistics
From https://www.searchenginejournal.com/social-media-statistics/480507/
- There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users.
- There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. If we break those numbers down, it equals approximately 410,000 new social users every day – and 4.7 every second.
- People use an average of 6.6 different social networks each month.
- The average time spent on social media daily is 2 hours and 24 minutes.
- If we add it all together, the world collectively spends 11.5 billion hours on social media platforms daily.
- TikTok is the most popular social platform in terms of time spent. On average, global users with an Android device spend 31 hours and 32 minutes on TikTok monthly.
- As of April 2023, the top most used social media platforms, ranked by global active users, were Facebook, YouTube, WhatsApp, Instagram, and WeChat.