Social Media Tools
Major Social Media Tools
- Facebook: This is Facebook’s landing page for business. You will see links to create a page, how to use their ad-words, and lots of other useful information! Here are a few nice videos on this.
- LinkedIn: This is a nice page for small businesses created by LinkedIn. As you scroll down, you will see that they walk you through creating your LinkedIn profile and continue from there! Here is a page that shows you how to optimize your profile and LinkedIn course by a marketing manager on how to use it effectively.
- X (Twitter): Here is the business page from Twitter that walks you through the basics.
- Instagram: This is the Instagram page for business. Here is another article on using Instagram successfully for business.
- Etsy: This is the official website. Here is the page to show you how to create an Etsy shop.
- YouTube: This video from Google (who own YouTube) walks you through how to use it effectively for business. You will notice the other videos on the right side that provide more tutorials.
- Building an app for your business: “In 2025, app usage statistics continue to show strong growth, with projections for over 300 billion app downloads and a global mobile app market size expected to reach $567.19 billion. Consumers are also projected to spend $150 billion on mobile apps, and users spend an average of 3 hours and 10 minutes daily on apps, with 90% of that time dedicated to communication, entertainment, shopping, and social media. ” https://www.tekrevol.com/blogs/mobile-app-download-statistics/ Here is one article (among many) that rates app development software. One example is Buildfire. Note- we are not endorsing this, but simply showing you one among many.
Here are some statistics about the impact of using social media and related tools to help your business.
“In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using 6.83 different social networks per month.
- Social media advertising spend is projected to reach $276.7 billion in 2025, with 83% of that ad spend total generated on mobile by 2030.
- Video content continues to be popular, with 78% of people preferring to learn about new products through short video content and 93% of marketers reporting they’ll spend more time on social marketing in 2025.
- In 2025, there are estimated to be 5.42 billion total social media users worldwide.
The average person uses 6.83 different social networks per month.
Nearly half (48%) of consumers said they interact with brands more often on social media than six months ago.
Ninety percent of consumers rely on social media to keep up with trends and cultural moments.”