Social Media Tools

Major Social Media Tools

  • Facebook: This is Facebook’s landing page for business. You will see links to create a page, how to use their ad-words, and lots of other useful information!  Here are a few nice videos on this.
  • LinkedIn: This is a nice page for small businesses created by LinkedIn. As you scroll down, you will see that they walk you through creating your LinkedIn profile and continue from there!  Here is a nice video by a LinkedIn marketing manager on how to use it effectively.
  • Twitter: here is the business page from Twitter that walks you through the basics. Scroll down and start with “How to use Twitter” and then continue with “Create a Twitter profile for your business.  Here are a couple of nice video tutorials about Twitter for business: Video 1 (how to promote your business) and Video 2 (how to set up your Twitter account).
  • Instagram: This link is from Instagram to provide instructions on getting you started. Here is an interesting video on using Instagram for small business.
  • Etsy
  • YouTube: This video from Google (who own YouTube) walks you through how to use it effectively for business. You will notice the other videos on the right side that provide more tutorials.
  • Building an app for your business:  Mobile commerce is exploding. “According to a study (PDF), conducted by Google, the online search giant found that 82 percent of smartphone owners will check their phones—for info and pricing—when they’re about to make a purchase at a store. While clutching their smartphones, 51 percent of shoppers discover a new product or a company when they’re conducting a search. A third of smartphone owners bought from a brand other than the one they originally had in mind based the information they got from their smartphone right when they needed it.” http://www.smallbusinesscomputing.com/News/Mobile/think-mobile-commerce-for-small-business-success.html Therefore, the message is clear.  Your small business needs to optimize your web site for mobile and build an app!

Here are some statistics about the impact of using social media and related tools to help your business.