Social Media Tools

Facebook: This is Facebook’s landing page for business. You will see links to create a page, how to use their ad-words, and lots of other useful information!

Instagram: This is the Instagram page for the business. Here is another article on using Instagram successfully for business.

LinkedIn: This is a nice page for small businesses created by LinkedIn. As you scroll down, you will see that they walk you through creating your LinkedIn profile and continue from there! Here is a page that shows you how to optimize your profile and LinkedIn course

YouTube: This video from Google (who own YouTube) walks you through how to use it effectively for business. You will notice the other videos on the right side that provide more tutorials.

Etsy: This is the official website. Here is the page to show you how to create an Etsy shop.

X (Twitter): Here is the business page from Twitter that walks you through the basics

“In 2025, there are estimated to be 5.42 billion total social media users worldwide, with an average person using 6.83 different social networks per month.

Social media advertising spend is projected to reach $276.7 billion in 2025, with 83% of that ad spend total generated on mobile by 2030.
Video content continues to be popular, with 78% of people preferring to learn about new products through short video content and 93% of marketers reporting they’ll spend more time on social marketing in 2025.
In 2025, there are estimated to be 5.42 billion total social media users worldwide.
The average person uses 6.83 different social networks per month.
Nearly half (48%) of consumers said they interact with brands more often on social media than six months ago.
Ninety percent of consumers rely on social media to keep up with trends and cultural moments.”

“In 2025, app usage statistics continue to show strong growth, with projections for over 300 billion app downloads and a global mobile app market size expected to reach $567.19 billion. Consumers are also projected to spend $150 billion on mobile apps, and users spend an average of 3 hours and 10 minutes daily on apps, with 90% of that time dedicated to communication, entertainment, shopping, and social media.” https://www.tekrevol.com/blogs/mobile-app-download-statistics/ Here is one article (among many) that rates app development software. One example is Buildfire. Note- we are not endorsing this, but simply showing you one among many.

However, it can be expensive, ranging from about $8,000 to the most basic app to many thousands of dollars as the complexity and functionality increase.

If you are just starting out on social media, we recommend not purchasing promotions until you have well-established your page. The social media you use highly depends on your target audience, industry, and human capital. If you are unsure where to start, Facebook is a great place to begin, as it has the most users across all platforms, and is often a place people go to discover a business and

We do not recommend creating a profile across all platforms immediately. Start with one or two, depending on the time and resources you have, and then build from there. In other words, it is vital that you are able to keep up across all platforms. Having outdated or no recent posts may show some customers that you are no longer operating or are not well-established.