About Us

WHo we are

Undiscovered Maine was founded in 2012 by Dr. Nory Jones as a University of Maine Business School student research project with the goal of increasing tourism and economic development within underrepresented areas of Maine, enabling students to have a positive impact on communities in Maine through our web portal. We support undiscovered regions in Maine by developing a strong social media presence and fostering relationships with local businesses.

Our mission is to provide valuable educational opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in under-served areas of Maine.

The project is ongoing, and we are always adding more activities and places. Follow our journey as we highlight our incredible local communities and small businesses!

Team at Kolache restaurant Van Buren

Faculty Advisors

Dr. Woersdoerfer

Dr. Wörsdörfer

Dr. Wörsdörfer is an associate professor of management and computing ethics at the Maine Business School and the School of Computing and Information Science and an associate member of UMaine’s AI Initiative and the Climate Change Institute. His current research focuses on business and human rights, AI ethics, and climate finance.

Mr. Matt Skaves

Mr. Skaves is a Lecturer in Business at the Maine Business School with nearly two decades of experience as a financial professional, creative professional, and business owner/leader. He has started two businesses and helped to run a number of other for-profit and nonprofit organizations.

Dr. N. Jones

Dr. Jones is a Professor Emeritus in the Maine Business School, co-faculty adviser and chief cheerleader to the Undiscovered Maine project. Maine: “the way life should be”, take the road less traveled, explore Maine!
njones@maine.edu


Research Assistants

Madison V.

Madison Veilleux

Major(s): Environmental Science

Madison is a senior from Augusta, Maine. Outside of being a student researcher for the Undiscovered Maine team, she works as a Student Wellness Advocate at the UMaine Wellness Center, where she helps support her fellow students