About Us

Undiscovered Maine logo

Undiscovered Maine was founded in 2012 by Dr. Nory Jones as a University of Maine Business School student research project with the goal of increasing tourism and economic development within underrepresented areas of Maine, enabling students to have a positive impact on communities in Maine through our web portal. We support undiscovered regions in Maine by developing a strong social media presence and fostering relationships with local businesses.

Burke blueberry farm
Picking wild blueberries downeast

Our mission is to provide valuable educational opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in under-served areas of Maine.

The project is ongoing, and we are always adding more activities and places. Follow our journey as we highlight our incredible local communities and small businesses!

Meet the team!

Nory Jones

Dr. Nory Jones is the faculty adviser and chief cheerleader to the Undiscovered Maine project. Maine: “the way life should be”, take the road less traveled, explore Maine! We started this project in 2012 and I am lucky to work with some of the best students on the planet! Everyone shares a common mission and vision to help small businesses in Maine.
njones@maine.edu
207-581-1995

Dr. Woersdoerfer

Dr. Wörsdörfer is an assistant professor of management and computing ethics at the Maine Business School and School of Computing and Information Science and an associate member of UMaine’s AI Initiative and the Climate Change Institute. His current research focuses on business and human rights, AI ethics, and climate finance.

Gabe Griffith
Gabe is a third-year student in the Maine Business School majoring in accounting.

Lucia Vigo Pigueiras
Lucia is a third-year student in the Maine Business School majoring in marketing.