About Us
WHo we are
Undiscovered Maine was founded in 2012 by Dr. Nory Jones as a University of Maine Business School student research project with the goal of increasing tourism and economic development within underrepresented areas of Maine, enabling students to have a positive impact on communities in Maine through our web portal. We support undiscovered regions in Maine by developing a strong social media presence and fostering relationships with local businesses.
Our mission is to provide valuable educational opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in under-served areas of Maine.
The project is ongoing, and we are always adding more activities and places. Follow our journey as we highlight our incredible local communities and small businesses!
Faculty Advisors
Dr. Nory Jones
Dr. Nory Jones is a professor in the Maine Business School and faculty adviser and chief cheerleader to the Undiscovered Maine project. Maine: “the way life should be”, take the road less traveled, explore Maine!
njones@maine.edu
207-581-1995
Dr. Wörsdörfer
Dr. Wörsdörfer is an associate professor of management and computing ethics at the Maine Business School and the School of Computing and Information Science and an associate member of UMaine’s AI Initiative and the Climate Change Institute. His current research focuses on business and human rights, AI ethics, and climate finance.
Research Assistants
Ellyson Bourgoine
Major(s): Finance, Management
Elly is a senior from York, ME, and serves as an ambassador for the Maine Business School, interns with Tyler Technologies, and plays on the club field hockey team.
Cassandra Gardocki
Major(s): Communications, Psychology
Cassandra is a senior from Cincinnati, OH, and works as a Peer Advisor and Career Assistant at the UMaine Career Center. She also has a minor in women, gender, & sexuality studies (WGS).
Madison Veilleux
Major(s): Environmental Science
Madison is a senior from Augusta, Maine. Outside of being a student researcher for the Undiscovered Maine team, she works as a Student Wellness Advocate at the Umaine Wellness Center, where she helps support her fellow students
Isabel Bartlett
Major(s): Marketing, Business Information Systems
Isabel is a freshman from Carmel, ME, and is involved in numerous on-campus clubs and events, including being on the Dance Team and in the Maine Business School’s American Marketing Association (AMA) club.
