Maine Business School

Inaugural UMaine Career Ready Games awards ceremony is April 7

The awards ceremony for the inaugural Career Ready Games at the University of Maine will be held at 12:30 p.m. April 7 in the North Pod, Memorial Union. More than 100 students signed up for the Career Ready Games, a virtual competition in which participants demonstrate their career-ready skills through a series of challenges including […]

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BDN cites UMaine research in article about craft breweries’ recovery

The Bangor Daily News featured a 2020 report by the Maine Brewers’ Guild and the University of Maine in an article about Maine’s craft breweries recovering from pandemic restrictions. The report said craft brewers are a significant contributor to Maine’s economy, with $260.7 million in economic impact to the state in 2020 and employing nearly […]

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A photo of Memorial Union taken from the south end of the campus mall

Thirty-eight faculty members receive tenure and/or promotion

At the University of Maine, 38 faculty members have received tenure and/or promotion this spring. The annual announcement recognizes outstanding achievement in teaching, scholarship and research, and community engagement. Tenure for 28 of the faculty members was approved by the University of Maine System Board of Trustees on March 28. “It’s rewarding to recognize these […]

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UMaine’s 2022 Career Ready Games begin March 28

The University of Maine Career Center, Maine Business School and Enterprise will host the 2022 Career Ready Games from Monday, March 28, to Friday, April 1.  The Career Ready Games is a series of challenges open to all UMaine students that present participants with an opportunity to showcase their skills and compete as an individual […]

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MBS and ROTC to host benefit dodgeball tournament March 27

The Maine Business School (MBS) Corps in collaboration with the Army and Naval-Marine ROTC will host its annual “Heroes and Hope” dodgeball tournament on Sunday, March 27 starting at 12:30 p.m. in the Field House. The event will benefit two local veteran organizations: Maine Veterans Project and Service Dog Strong. To get involved, register a […]

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Fox 22 Bangor interviews social media verification researchers

Fox 22 Bangor published a story about a UMaine study that shows social media verification isn’t always a positive for influencers trying to sell products. Fox 22 Bangor interviewed Jazlyn Dumas, principal investigator of the study, who completed the research for her Honors College capstone thesis project, and Rusty Stough, assistant professor of marketing at […]

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Media reports on UMaine study about social media verification

B2B News Network, Phys.org, Newswire and the Horizons Tracker shared a UMaine study about the downsides of social media verification. The study showed that consumers associate verification more with celebrity than credibility and are much less likely to trust product endorsements from verified accounts if the content is inconsistent with the influencer’s brand.

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Enhancing well-being the focus of April 6 Inspired Innovators webinar

The steps that businesses and organizations can take to help communities and people enhance well-being will be the focus of an April 6 webinar in the Inspired Innovators speaker series, sponsored by the Maine Business School and Graduate School of Business. From noon–1 p.m., Jason Harkins, associate dean of the Maine Business School, and Vienna […]

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Validation icon, a check mark in a blue circle

UMaine study finds social media verification not enough to sell products

Social media influencers are some of the most powerful celebrities of the internet era, and verification — the blue check mark that indicates the account has been vetted and the user’s identity has been confirmed — is one of the most highly sought-after tools of the trade.  New research from Maine Business School at the […]

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