Ippolito to Inc.: making AI more efficient will increase usage 

Inc. interview Jon Ippolito, University of Maine professor of new media, for a story about the startup Positron in Reno, Nevada, and its efforts to create more efficient and cost-effective artificial intelligence (AI) hardware, Ippolito, who is studying the impact of AI in creative disciplines and education, discussed the Jevons paradox, which states that AI usage would just grow by three times if made three times more efficient, and likened it to the dawn of the automobile. “People thought they’d no longer have to spend hours commuting to work by horse and carriage,” he said, “but they actually ended up using their newfound mobility to travel even farther. The same could be true of AI.”