A guide to
UMaine’s visual identity
The UMaine brand is our promise
The University of Maine brand is crucial for visual identity and credibility. A well-defined and -executed brand creates a consistent, enduring message of quality, reliability, effectiveness and leadership. It can contribute to sustained support, both public and private; aid in recruitment of prospective students, faculty and staff; and help send a clear message about our impact on the state — and beyond.
![](https://umaine.edu/brand/wp-content/uploads/sites/648/2023/02/UMaine-logo-square.jpg)
Brand elements
Find logos, colors, typography, graphic elements, iconography sets and more in this collection.
![](https://umaine.edu/brand/wp-content/uploads/sites/648/2023/02/Photo-video-thumbnail.jpg)
Photo and video
Learn more about our photography and videography standards, and how we can support your project.
![](https://umaine.edu/brand/wp-content/uploads/sites/648/2023/02/Print-template-thumbnail.jpg)
Digital and print templates
Use these ready-to-go print and digital templates to make professional, branded content efficiently.
![](https://umaine.edu/brand/wp-content/uploads/sites/648/2023/03/Social-media-thumbnail.jpg)
Social media
Access social media avatars and icons and learn about social media guidelines and the social network directory.
![](https://umaine.edu/brand/wp-content/uploads/sites/648/2023/02/Portfolio-thumbnail.jpg)
Portfolio
Take a look at some of our recent projects from the UMaine Engineering Magazine to the 2020 and 2021 commencement programs.
![](https://umaine.edu/brand/wp-content/uploads/sites/648/2023/02/Machias-logo-square.jpg)
University of Maine at Machias
Find logos, colors, typography, and graphic elements for UMaine’s regional campus in this collection.