what we do

The Division of Marketing & Communications tells the story of UMaine and oversees the effective and thoughtful implementation of the institutional brand.

Oversight Includes:

  • Brand and Marketing
  • News and Media Relations
  • Web and Digital
  • Graphic Design
  • Photo and Video
  • Social Media Strategy

Communications

We craft and deliver internal and external messaging that aligns with UMaine’s positioning, branding, and strategic priorities, which is complemented by the work of embedded campus communicators who deliver engaging content about their respective colleges and departments.

A photo of a person looking at a laptop computer with a UMaine News story on the screen
A photo of admissions yield materials on a white background

Marketing

Our strategic focus is on building and maintaining a strong university brand and supporting enrollment efforts. We also support partners on campus to bring marketing campaigns to life for external audiences.

Our Impact

We reach millions of people every year with engaging videos, eye-opening news content, impactful design, and strategic social media content.

Collaborate with us