Skip Navigation
Return to Layout View | Home | A-Z Directory | my UMaine | MaineStreet | Campus Map | Calendar
Follow UMaine on Twitter | Join UMaine on Facebook | Watch UMaine on YouTube | Admissions | Parents & Family | Apply | Give Now | Emergency

UMaine News

Site Navigation:

Marketing Professors Weigh in on TV at the Pumps

University of Maine marketing professors Harold Daniel and Paul Myer were interviewed for a Portland Press Herald article about a new marketing concept at some Irving gas and convenience stores in southern Maine and New Hampshire: TV screens at the pumps. Daniel said the feature provides one more way to make an impression on consumers. Myer agreed, and called the idea creative.

Contact: George Manlove, (207) 581-3756


Media Resources

Popular Posts

Recent Posts

Contact Information

UMaine News
The University of Maine
Orono, Maine 04469
A Member of the University of Maine System