Planning & Timeline


Strategic Enrollment & Retention Action Plan

August 2022

  • Academic Affairs Leadership Retreat (August 3-4).
  • President’s Cabinet Retreat (August 8-9).
  • Research Learning Experiences (RLEs) welcome over 500 first-year students across the University of Maine System (UMS).
  • Worked with two external firms to search for an interim Vice President for Enrollment Management (VPEM).

September 2022

  • Dawn Medley, Vice Provost for Enrollment Management and Retention at SUNY Stony Brook, completed a two-day intensive external review of enrollment management functions at UMaine (September 6-7).
  • VisionPoint Marketing firm launches the Fall 2023 media campaign for enrollment management.
  • Academic Leadership Breakfast with Associate Deans, Chairs, and Directors to discuss Strategic Enrollment & Retention.
  • New Campus Welcome Center opens at the Ferland Engineering Education and Design Center.

October 2022

  • Interim Vice President for Enrollment Management (VPEM) Norm Jones begins.
  • RLEs and Gateways to Success (GTS) Request for Proposals launched across all seven UMS universities.

November 2022

  • Vice President for Enrollment Management (VPEM) Search launched, chaired by Dean Emily Haddad.
  • Request for Proposals (RFPs) put out for Financial Aid Leveraging and Enrollment Marketing Strategies.
  • The first draft of the Strategic Enrollment & Retention Action Plan was released and shared with Cabinet and Academic Affairs planning group.
  • First Meeting with Board of Visitors to discuss Strategic Enrollment & Retention Action Plan.

December 2022

  • Funding for Gateways to Success announced, to be distributed to UMS universities for Fall 2023.
  • Pathways to Careers (PTC) Request for Proposals launched across all seven UMS universities.
  • Financial Aid Leveraging contract awarded, and work begins.
  • New spring out-of-state and on-campus visits and open houses are scheduled with university-wide collaboration.

January 2023

  • The second draft of the Strategic Enrollment & Retention Action Plan was released and shared with Cabinet and Academic Affairs planning group.
  • RLEs system-wide workshop held.
  • Out-of-state enrollment management events begin.

February 2023

  • Associate Provost for Student Success & Innovation T. Scott Marzilli begins.
  • The final draft of the Strategic Enrollment & Retention Action Plan released.
  • Second Meeting with Board of Visitors to discuss Strategic Enrollment & Retention Action Plan.
  • VPEM Search finalists on campus.

March 2023

  • Chief Marketing & Communications Officer Meredith Whitfield begins.
  • Kevin Coughlin accepts Vice President for Enrollment Management (VPEM) position, beginning June 2023.
  • On-Campus Accepted Student Days begin.
  • Strategic Enrollment & Retention Action Plan was formally launched and shared with Campus Community for feedback and participation.

March 2023

  • Strategic Enrollment & Retention Action Plan was formally launched and shared with Campus Community for feedback and participation.
  • Executive Vice President for Academic Affairs & Provost John Volin works with cabinet leadership to build SEM leadership and teams.