UMaine Offers Online Workshop on Targeting the Boomer Consumer
Contact: Len Kaye, 581-3444; George Manlove, 581-4756 ORONO — When it comes to marketing to the Baby Boomer generation, a lot has changed in methods and sales strategies for this fiercely independent population still in the throes of self-discovery, adventure and personal improvement as its members advance in age. The University of Maine Center on […]
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