B2B News Network, Phys.org, Newswire and the Horizons Tracker shared a UMaine study about the downsides of social media verification. The study showed that consumers associate verification more with celebrity than credibility and are much less likely to trust product endorsements from verified accounts if the content is inconsistent with the influencer’s brand.
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The steps that businesses and organizations can take to help communities and people enhance well-being will be the focus of an April 6 webinar in the Inspired Innovators speaker series, sponsored by the Maine Business School and Graduate School of Business. From noon–1 p.m., Jason Harkins, associate dean of the Maine Business School, and Vienna […]
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Social media influencers are some of the most powerful celebrities of the internet era, and verification — the blue check mark that indicates the account has been vetted and the user’s identity has been confirmed — is one of the most highly sought-after tools of the trade. New research from Maine Business School at the […]
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Norm O’Reilly, dean of the UMaine Graduate School of Business and professor of marketing and sport management, co-authored an op-ed for the Portland Press Herald stating that the international athletic community needs to take more drastic measures to isolate Russia. The piece read, “This systematic ostracization of Russia from the global sporting community, including explicit […]
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Norm O’Reilly, dean of the Graduate School of Business at the University of Maine, was quoted in a Washington Post article about the consequences of the Olympics collaborating with autocrats like Russia’s Vladimir Putin. O’Reilly said, “The effectiveness of sponsorship is built in perception, and these brands are at high risk if they react in […]
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HerMoney interviewed David Barrett, a lecturer in accounting with the Maine Business School at the University of Maine, for a story titled “These are the New 2022 Tax Brackets and Why They Matter.”
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The Maine Business School says students can earn a MaineMBA from anywhere and Corey Sampson from Durham, Maine, can confirm that that’s true. A 2011 graduate of Maine Maritime Academy and a licensed marine engineer, Sampson has spent his career traveling the globe working for offshore drilling contractors. Taking classes on an oil rig in the […]
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The University of Maine has signed a memorandum of understanding (MOU) with Nova Scotia Community College to create a pathway for undergraduate students to transfer to UMaine to earn a bachelor’s degree. This is the ninth community college transfer agreement with UMaine and the first MOU in recent years with a Canadian community college. Academically […]
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The Portland Press Herald reported on a Maine Business School study that found artisanal food producers looking to make their products stand out should provide consumers with more point-of-sale information about their food.
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Norm O’Reilly, dean of the Graduate School of Business at the University of Maine, was quoted in a BNN Bloomberg report about whether Olympic sponsorship is effective for businesses. O’Reilly said, “There are agencies that will measure brand preference and sponsorship awareness and you can be darn sure that if a brand has renewed [their […]
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