UMaine hires new executive director of marketing
The University of Maine has named Brenn Borror, a longtime marketing leader and strategist in higher education and business development, as its new executive director of marketing, effective Oct. 16.
In his current role with UMaine’s Division of Marketing and Communications, Borror will manage the team behind university graphics, photos, video, web design and other print and digital materials. He will oversee marketing campaign strategy, execution and reporting, ensuring the effectiveness of the day-to-day activities within the teams he supervises. He also will provide support for campus partners in creating impactful marketing and advertising campaigns, content and experiences.
“Brenn’s hiring marks a turning point in how we promote the University of Maine and all it has to offer,” says Meredith Whitfield, chief marketing and communications officer for UMaine. “With demonstrable success in increasing university enrollment, website traffic and brand engagement, Brenn will ensure that all of the great content from our division connects with more people than ever before and encourages them to join our compassionate, intelligent and ambitious UMaine community.”
Prior to joining UMaine, Borror served as director of marketing and communications for Multnomah University in Portland, Oregon, where in 2021 he helped attract the largest incoming class in its history. He directed a campaign that supported the 100% growth in year-to-year enrollment that year, developed marketing processes that bolstered the enrollment pipeline by 15% for recruiting for the 2023-24 academic year, and increased university website traffic 50% from 2021 to 2022.
Before Multnomah, Borror was the creative director for Convene Corp. in Yorba Linda, California, where he helped increase annual revenue through web design, videos, articles, podcasts and other deliverables. He also worked for George Fox University in Newberg, Oregon as a web designer.
He earned a bachelor’s degree in marketing from George Fox.
“I’m excited to join the talented creative team within the Division of Marketing and Communications and look forward to partnering with university stakeholders to grow and expand the University of Maine and University of Maine at Machias brands,” Borror says.