Washington Post features UMaine media historian in article about the decline of Winter Olympics viewership
In a report about the decline in viewership of the Winter Olympics broadcast, the Washington Post featured Michael Soclow, media historian and associate professor of communication and journalism. Soclow, who authored a book about the Olympics and broadcasting in 2016, said, “Considering that Olympic videos on YouTube and TikTok are going to rack up hundreds of millions of views, I wouldn’t be surprised if these Olympic Games end up being one of the most-viewed video events in U.S. history.” Combined with widespread interest in China, the games in Beijing could become the most-viewed video program in world history, added Socolow, also director of the McGillicuddy Humanities Center.