Jones, students speak with WABI about paying it forward
Nory Jones, a professor of management information systems at the University of Maine, spoke with WABI (Channel 5) about the Pay It Forward Simple Acts of Kindness initiative. Also known as the PIFSAK Challenge, the initiative encourages people to do or say something nice to someone, post about it on social media, and challenge someone else to do the same, according to the report. “It’s really an attempt to be a counterbalance to all the cyberbullying that has been going on,” Jones said. “The idea is that social media can be a powerful, destructive force. We’d like it to be a powerful, positive force for people to be nicer and kinder.” Jones has enlisted students in her marketing class to help spread the word, WABI reported. “I just think there’s too much hate, too much bullying in this world,” said student Mitchel Spear, “I think the whole random acts of kindness and just paying it forward gives hope to the world.”