UMaine Student Groups to Present Marketing Plans to California Business
Contact: Joe Carr at (207) 581-3571
ORONO — Representatives of the Henry Company, a California construction materials company, will return to the University of Maine on Monday, May 12 to hear marketing plan presentations by 16 UMaine student groups.
The students, who are in a capstone marketing class taught by UMaine Prof. Harold Daniel, have been working on the projects since last fall. They spent the fall semester conducting marketing research for the project, which involves a possible move by the company into a new business market. Since January, the students have been developing the plans for proceeding based on the research. They will present those plans on Monday between 4 and 9 p.m. in Room 100 of the Donald P. Corbett Business Building.
Michael Manning, vice president of administration for the Henry Company, came to UMaine in early March to gauge progress on the work. He will return on Monday to hear the final presentations.
A February UMaine news release with more details about the project is on the Web.