Noblet and students present at DC conference on efforts to communicate PFAS contamination

UMaine faculty members Erin Percival Carter, associate professor of marketing, Qiujie “Angie” Zheng, associate professor of business analytics, and Caroline Noblet, associate professor of economics, traveled to Washington, D.C., in June to present at the American Marketing Association’s Marketing and Public Policy Conference. The researchers presented findings from their research on how proactive and transparent regions, like Maine, can communicate efforts to address PFAS contamination in ways that protect—and potentially even enhance—the appeal of locally produced food. UMaine students Molly Shea, Charity Zimmerman, and Melissa Goodin, who contributed to the project, also supported the team’s presentation at the conference.