Shelby Hartin

Role: As director of communications, Shelby Hartin serves as the public information officer for UMaine and leads the news development, public affairs and media relations work of the Division of Marketing and Communications.

Bio: Hartin previously worked as a communications specialist for Versant Power where she shared media management, press release, spokesperson and communication duties for storm restoration and response. She also developed communications plans, wrote news releases and marketing copy and assisted with the creation of internal and external campaigns.

Prior to Versant, she worked as director of admissions marketing and communications at Colby College where she designed and implemented the Office of Admissions and Financial Aid’s communications plan, incorporating digital technologies, data-driven segmentation strategies and multi-platform content distribution for U.S. and international audiences. This included a suite of print publications, the creation of a visually engaging website, leading the growth of a robust social presence and creating a digital media plan encompassing the inclusion of search engine optimization strategies.

She holds a bachelor’s degree in English and journalism from the University of Maine and is working toward her Master of Business Administration from Maine Business School. She also holds a digital marketing certification from Cornell University.