Brand & Marketing strategy
We lead brand and marketing strategy for the university with the end goal of building affinity for UMaine across our primary audiences. Our key areas of focus include enrollment, unifying the institutional brand across divisions and campuses, and leading point-in-time campaign efforts.
Blue horizons
Our institutional campaign, Blue Horizons, brings an updated brand platform and campaign narrative to our audiences. We see blue on the horizon, and together we chart the way forward.
resources
Find information on brand strategy, our current campaign initiative, helpful tools and guidelines for using institutional identity, and more on how we communicate with our audiences.
start a project
We partner with stakeholders on campus to bring big ideas to life that drive institutional business goals. Ready to start a project?
