Kennebec Journal Covers Jackson’s Farm Marketing Session at Trades Show

The Kennebec Journal covered an online marketing session for farmers led by Tori Jackson at the 74th Maine Agricultural Trades Show in Augusta. Jackson, an associate professor with the University of Maine Cooperative Extension, spoke about the importance of marketing a farm like any other business. “The first thing you want to do is sell things your customers want. Sometimes that’s not going to match what you think you want to do initially,” Jackson said. The presentation targeted startup farmers or those seeking to change or grow their business, according to the article. Jackson stressed the importance of building a brand and creating an online presence.