Bloomberg interviews Socolow on NBC’s integration of social media influencers at Olympics
Bloomberg interviewed Michael J. Socolow, professor of communication and journalism at the University of Maine who previously worked as an information manager for broadcast stations during the Olympics, on the potential shift in sports coverage at this year’s Summer Olympics. He highlighted how the integration of social media influencers by NBC could set a precedent for broader sports events portraying the evolving role of digital platforms in media coverage.