Wired interviews Ippolito about TV shows, movies for social media

Jon Ippolito, professor of new media at the University of Maine, spoke to Wired about TV shows and movies being made for and released on TikTok, Instagram and Youtube. “These studios should be dipping their feet in the water just to try out what’s possible,” he said. “But they also have to recognize that this is not a pond. This is a swiftly moving river, and the trends that we’re seeing in social media are moving faster than the traditional model of the Hollywood studio can adapt to.”