Adrenalin notes O’Reilly role in Ontario University Athletics economic impact study

Adrenalin reported that Norm O’Reilly, dean of the University of Maine Graduate School of Business, partnered on a study that determined Ontario University Athletics (OUA) has an annual economic impact of $300–$600 million. “Whether attracting students from out of town, bringing people to town as tourists, or building cultures of volunteerism in town, the 20 athletic departments of the OUA are providing value to the communities in which they operate … . Within those communities, local event operators, facility managers, hotel operators, restaurant owners, and other consumer-facing local organizations benefit from the OUA,” O’Reilly said.