University Bookstore to host ‘Business the NHL Way’ book signing with Burton, O’Reilly and Barr

University Bookstore will host a book signing for “Business the NHL Way” featuring authors Rick Burton and Maine Business School Dean of Graduate School of Business & Professor of Marketing & Sport Management Norm O’Reilly on Friday, Jan. 27 at 3 p.m. The authors will be joined by UMaine Men’s Ice Hockey coach Ben Barr. 

The book ties business and sports into lessons that resonate with both communities. Copies of the book will be available to purchase.

“This book represents something very special for Rick [Burton] and [me],” O’Reilly said. “We have been writing together for more than a dozen years, and COVID afforded us the opportunity to dig into a series of business lessons learned from an organization, the NHL, that we are passionate about, have studied closely and are fans of.”

Additionally, the authors will sign books at Bear Necessities Fan Shop at 5:30 that evening.