MBS’ Myrden invited to lead junior scholars at a global workshop
Susan Myrden, associate professor of marketing at the Maine Business School, has been invited to the Let’s Talk About Service (LTAS) workshop at Hasselt University in Belgium in December. While this won’t be the first time she’s attended LTAS, her participation will include a different role: academic coach.
Founded in 2012, LTAS was created for junior scholars to learn more about the world of service research. Each workshop focuses on a particular emerging topic. This year, it will be “Service agility: Moving the discipline forward.” Participants have the opportunity to learn something new regarding research and publications in the field of services.
This workshop differentiates itself from others in its focus on teamwork and development. Participants work closely in small teams guided by two academic coaches to develop a research proposal based on a specific topic. At the end of the workshop, each team will present a research proposal to a group of top researchers in the services marketing field.
Acceptance to this global program is selective, and scholars must apply. Myrden previously participated in two iterations of LTAS, the first in 2016, where she was one of 28 accepted participants, and the second in 2017, where she was one of 48.
“LTAS not only taught me so much about how to approach my research, but it also allowed me to form some amazing connections,” Myrden says. “I’ve published three papers from the team I formed in 2016, and we have new papers in the works.”
This time she will represent a small group of academic coaches invited to participate.
“It’s such an honor to be invited back,” she says. “When I was a participant, the coaches had an incredible impact on me. I hope I can have the same influence on the participants this year.”