O’Reilly quoted in Washington Post article about Olympics and Putin
Norm O’Reilly, dean of the Graduate School of Business at the University of Maine, was quoted in a Washington Post article about the consequences of the Olympics collaborating with autocrats like Russia’s Vladimir Putin. O’Reilly said, “The effectiveness of sponsorship is built in perception, and these brands are at high risk if they react in the wrong way — or don’t react. Similarly, there is big opportunity if they react in the right way. There are a lot of pieces here. It goes either way.”