O’Reilly featured in BNN Bloomberg article about Olympic sponsorship
Norm O’Reilly, dean of the Graduate School of Business at the University of Maine, was quoted in a BNN Bloomberg report about whether Olympic sponsorship is effective for businesses. O’Reilly said, “There are agencies that will measure brand preference and sponsorship awareness and you can be darn sure that if a brand has renewed [their sponsorship], they’re getting back more than they invest.”