UMaine wins UPCEA Marketing Award

The University of Maine is a recipient of a 2020 UPCEA Crisis Management Marketing Award. UMaine’s Division of Lifelong Learning partnered with Enrollment Management on their submission “UMaine Summer Start,” which earned a bronze award.

The Crisis Management Marketing Award celebrates flexibility and creativity in marketing during the pandemic, recognizing an outstanding professional, continuing or online organization that has demonstrated the ability to pivot their marketing and implement new plans during these challenging times. University Professional and Continuing Education Association (UPCEA) is the leading association for these fields, serving most of the leading public and private colleges and universities in North America.

This achievement will be honored virtually at the UPCEA Marketing and Enrollment Management Seminar Dec. 24 and shared with attendees in a poster presentation, “Freezing First Year Summer Melt: A New Enrollment Strategy for Engaging Incoming Students Through Summer University.”