Business Insider interviews Howell about ‘virus-fighting’ denim jeans

Business Insider interviewed Caitlin Howell, assistant professor of biomedical engineering, for its article titled “Diesel is selling ‘virus-fighting’ denim, but experts say it’s just a marketing ploy.” “We need to be very careful to verify and validate new solutions as people will rely on them to be effective,” Howell wrote in an email to Business Insider. “There’s no way that this company could know that this treatment is 99% effective across every kind of virus in every situation.”