MBS students speak about research project on WABI

University of Maine students Will Carter and Austin Cashman visited the studio of WABI (Channel 5) to speak about their research project, Undiscovered Maine. The project, which involves Maine Business School faculty and students, aims to provide opportunities for students to learn web and social media strategies as well as organizational, management and marketing skills to help small businesses in underserved areas of Maine. The students also are trying to provide small Maine businesses with a space to showcase their services, WABI reported. “Our main goal is to get tourist traffic to these areas that really just simply don’t have much tourist traffic,” Carter said. The group’s website includes sections about parts of the state that might not get a lot of attention but have a lot to offer in terms of tourism and business opportunities, according to the report. “We want people to explore Maine,” Cashman said. “We think that Maine has so much more to offer than the areas that are most popular with tourists. We want them going to Aroostook County, we want them going Down East and to the mountains and lakes regions. We want them to go all over because when tourists go all over and explore all of what the state has to offer, then local economies benefit.”