Markovitch speaks with Morning Sentinel about restoring town of Jackman’s image
Dmitri Markovitch, an assistant professor of marketing at the University of Maine, spoke with the Morning Sentinel for the article, “Jackman moving on after outrage over town manager’s racism.” Despite scrutiny from news media outlets and internet users following the publication of the former town manager’s racist beliefs, business owners are saying the attention has had little effect on their reputation as a tourist destination, and they’re trying to put the controversy behind them, according to the article. Markovitch said the Board of Selectmen sent a clear message that the town manager’s comments were not in line with the rest of the town when they acted swiftly to fire him. Markovitch, who joined Maine Business School in June 2017, said the town manager’s dismissal was a good first step in damage control.