Jones speaks with WVII about Cyber Monday, mobile shopping

Nory Jones, a professor of management information systems at the University of Maine, spoke with WVII (Channel 7) for a report about the high number of predicted Cyber Monday transactions. “Not everybody wants to stay up all night to brave the cold and the crowds and wait for hours to maybe get a good deal on something,” Jones said of the appeal of Cyber Monday over Black Friday. She said with the uptick in online shopping, comes new trends including an increase in mobile buying. “So many people their behaviors are shifting because it’s right there. No matter where you are; you don’t have to go home, you don’t have to go to the office. Your smartphone and your computer is right there,” said Jones, adding millennials are most likely to shop on Cyber Monday given their likeliness to own a smartphone and their experience with technology. “So for them it’s natural,” Jones said. “Shopping online just makes a lot of sense.”