Maine Public quotes Fried in piece about political attack ads

Amy Fried, a political science professor at the University of Maine, was quoted in a Maine Public story about attack ads being used by incumbent Republican Bruce Poliquin and Democratic challenger Emily Cain and in the 2nd Congressional District race. Maine Public cited Roll Call, a Capitol Hill newspaper, that recently covered efforts by both Poliquin and Cain “to depict each other as out-of-touch with voters.” Fried says, “It really is rather typical for a candidate to want to create a kind of brand for the candidate and the candidate’s opponent, and one of the elements of that brand is whether you’re like the average person whether you’re one of us.”