Lilieholm Quoted in Guardian Article on Apple’s Forest Conservation Efforts

Rob Lilieholm, the E.L. Giddings professor of forest policy at the University of Maine, was quoted in an article by The Guardian about Apple’s forest conservation efforts in the United States and China. Apple recently announced a plan to work with the World Wildlife Fund to improve management of one million acres of forests in China. The company also is donating money to the Conservation Fund to buy and protect 36,000 acres of forests from commercial development other than forestry product production in Maine and North Carolina, according to the article. “What’s exciting is that a company of Apple’s profile is doing this. They are good at marketing,” Lilieholm said. “It’s tying the producers with the supply chain and customers. Other companies are going to look at this and think they might want to try to do the same.”