Press Herald Interviews Brewer About Political TV Ads

Mark Brewer, a political science professor at the University of Maine, was quoted in a Portland Press Herald article titled, “Candidates to get more TV time as November elections draw near.” Brewer said that so far, the content of the ads has followed a predictable pattern for a gubernatorial election. “Everything I’ve seen has been relatively well done, which is not surprising given the dynamics of the race,” Brewer said. “Generally the arc of campaign ads is, you see the positive, warm-and-fuzzy stuff at the beginning. As we get closer, there will likely be more specifics in ads and also more attacks, because negative still works.” Brewer also spoke about the importance of keeping positive ads within a candidate’s campaign and letting others, such as political action committees, handle the negative ads.