Visual Identity

The university brand is imbued in every visual detail. Find our fonts, colors, and graphic elements here.

Fonts

Heading Fonts

Stratum 1 (sans serif)

or Teko if not using Adobe fonts

abcdefghijklmnopqrstuvwxyz

0123456789

Tips:

Stratum Bold is recommended for most headlines

All caps should be used when used as a title or primary heading

Headlines should be no longer than six words

Stratum should not be used for body copy

Fraunces (serif)

abcdefghijklmnopqrstuvwxyz

0123456789

Tips:

To be used as a subheading

Should not exceed 16 words

All caps should never be used

Paragraph Fonts

Forma DJR Micro (sans serif)

or Familjen Grotesk if not using Adobe fonts

abcdefghijklmnopqrstuvwxyz

0123456789

Tips:

Forma DJR Text is recommended for most body copy

Ensure body copy on most print pieces does not exceed 12 pts

Garamond (serif)

abcdefghijklmnopqrstuvwxyz

0123456789

Tips:

To be used when Forma is not appropriate for body copy, such as for high-level institutional documents

All caps should never be used

MISCELLANEOUS FONT

Chakra Petch

Collegiate / Small type

abcdefghijklmnopqrstuvwxyz

0123456789

Tips:

To be used for short text elements, such as website links

Can also be used for callout items when a more collegiate feel is needed

All numbers should use Chakra Petch

Colors

Classic Palette

Our classic palette features the traditional UMaine and UMaine Athletics colors you are familiar with. These colors should be used the most, as they are easily identifiable with our brand. When crafting formal documents, we recommend staying close to this palette with your communications and designs.

A dark blue swatch

DARK BLUE

Pantone: 289

CMYK: 100/64/0/6

Hex: #082E58

A light blue swatch

light BLUE

Pantone: 292

CMYK: 49/11/0/0

Hex: #79BDE8

A white swatch

White

Pantone: White

CMYK: 0/0/0/0

Hex: #FFFFFF

A red swatch

Red

Pantone: 194

CMYK: 0/100/64/33

Hex: #AB0634

A black swatch

Black

Pantone: Black

CMYK: 0/0/0/100

Hex: #000000

A gray swatch

Gray

Pantone: 50% Black

CMYK: 0/0/0/50

Hex: #908C89

Tip:

The classic palette can and should be used any time you are representing UMaine. The blues should be the most prominent colors in your design.

Accent Palette

Our accent palette features four additional colors that you may use to add a touch of light-heartedness to your communications and designs or when the situation calls for a more colorful display. 

An orange swatch

Orange

Pantone: 7417 C

CMYK: 0/69/76/2

Hex: #ED6F48

A yellow swatch

Yellow

Pantone: 157 C

CMYK: 0/30/72/4

Hex: #F1B25B

A dark green swatch

Dark Green

Pantone: 555 C

CMYK: 83/39/59/21

Hex: #296B64

Light Green

Pantone: 382C

CMYK: 37/11/87/0

Hex: #ACBE4E

Tip:

The accent palette can be used any time you are showing the excitement of life and learning at UMaine. These colors are meant to complement the UMaine blues, not replace.

Graphic elements

Patterns & Texture

These graphic elements are meant for subtle application on materials to provide additional visual interest. Each pattern is repeating and can be used in either print or digital materials. They should only be used where the overall look of a design or graphic is not overly busy or confusing to the eye, and where it will not take anything away from the subject matter of the design. You can download the Adobe Illustrator (.ai) swatches to use directly within the software or use the PNG files with transparent backgrounds as an overlay.

Gradient Textures

Gradient texture

Torn Paper Gradient Texture

Icon Patterns

ICONS

A variety if icons are available. Download the set for all color options.

An illustration of a UMaine pennant
An illustration of a stack of books
An illustration of a boot
An illustration of a camera
An illustration of a coffee mug
An illustration of glasses
An illustration of headphones
An illustration of iced coffee
An illustration of a light bulb
An illustration of a magnifying glass
An illustration of a palette
An illustration of a plant in a pot

Illustrations

Below are a sample of illustrations that are available for download.

An illustration of a UMaine pennant
An illustration of a backpack
An illustration of a compass
An illustration of a laptop

Gifs

GIFs are created upon request. Fill out the request form to request a GIF.

A gif of a foam finger
A gif of the words congrats grad!
A gif of a cap toss