Logos & Usage
University of Maine logos are associated with the quality of UMaine programs, products, and services and distinguish its programs from other universities. These marks are for official use only and they cannot be altered or changed in any way without expressed written permission from the Division of Marketing and Communications.
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Overview
All university trademarks are the exclusive property of the university. Use of these names and images for any retail or commercial purpose, for endorsements, promotions and the like requires the written, official permission of the university. All products bearing University of Maine marks and distributed for resale or used for other promotional purposes are subject to the licensing policies of the university.
Department Logos
University of Maine departments, programs, institutes and other units have options for unit identity logos, primary and reversed. Your departmental logo will be created using a template to ensure consistency in font, placement, size and spacing. This presentation gives a clear visual representation of all University of Maine departments under the institutional brand.
There is no charge for the creation of your department logo files. You will be given the primary version with dark lettering to use on light backgrounds and a reversed full color version and all white version for use on dark.
Graphic Marks
Some units may need an identity to represent a particular area of focus or an initiative.
The graphic may not be combined with an institutional logo or use pieces of the institutional logo within the graphic design.
Graphic marks must be designed or approved by Marketing and Communications.
Unacceptable
Acceptable
University Seal
The university seal is reserved for use on official UMaine documents like diplomas and certificates. It is also suitable for use on high-end gift items. Permission from the Division of Marketing and Communications is needed before using this mark.
UMaine Machias Logos
The University of Maine at Machias is the regional campus of the University of Maine. In May of 2022, UMaine Machias transitioned to a new visual identity and developed new branding materials.
