The UMaine Brand

We are one UMaine, and speaking with an aligned voice is critical to our success. From strategy and messaging to logos and colors, below you will find the standards that define our brand.

A photo of a building on UMaine's campus with a banner that says, "Plant your roots"
A photo of UMaine's Mall and Fogler Library

Brand strategy
A photo of three students holding coffee cups on a fall day

Brand Voice
UMaine's Pursue Blue Horizons mark on a dark blue background

Blue Horizons Campaign
UMaine's crest logo on a dark blue background

Logos & Usage
A photo of athletics field flags that read Maine

Visual Identity
UMaine Machias' logo on a dark blue background

UMaine Machias

Need Brand Guides & Templates?

View Brand Toolbox