Brand elements
UMaine’s logos, colors and typography
represent our legacy
Use these brand elements and guidelines to ensure that the work you do supports UMaine’s brand standards. As always, our Creative Services team is ready to offer guidance, inspiration, and anything in between for design projects across the university.
Get individualized support
Graphic designers Jenna Davenport and Cassie Mayo will host Design Q+A and Design Review sessions upon request.
Design request form
Need design help? Fill out the form to submit a work request. Design typically takes about one week to produce a proof.
Full crest Logo
University of Maine logos are identified with the quality of UMaine programs, products, and services and distinguish its programs from other universities. These marks are for official use only and they cannot be altered or changed in any way without expressed written permission from the Division of Marketing and Communications.
All university trademarks are the exclusive property of the university. Use of these names and images for any retail or commercial purpose, for endorsements, promotions and the like requires the written, official permission of the university. All products bearing University of Maine marks and distributed for resale or used for other promotional purposes are subject to the licensing policies of the university.
When using the full crest logo, note:
Visit the logo guidelines page to see common logo mistakes.
Maine crest logo
The Maine crest logo adheres to the same logo guidelines as the full crest logo. Visit the logo guidelines page to see common logo mistakes.
Department logos
University of Maine departments, programs, institutes and other units have options for unit identity logos, primary and reversed. Using a template, the Creative Services team will create your departmental logo that features consistency in font, placement, size and spacing. This presentation gives a clear visual representation of all University of Maine departments under the institutional brand.
There is no charge for Creative Services to create your department logo files. You will be given the primary version with dark lettering to use on light backgrounds and a reversed full color version and all white version for use on dark backgrounds. If you have any questions or would like to request a department logo, contact the Creative Services team.
Graphic mark
Some units wants to use a “graphic identity” to represent a specific area.
The graphic may not be combined with an institutional logo or use pieces of the institutional logo within the graphic design.
Graphic marks must be designed or approved by Marketing and Communications.
The university seal
The university seal is reserved for use on official UMaine documents like diplomas and certificates. It is also suitable for use on high-end gift items. Permission from the Division of Marketing and Communications is needed before using this mark.
Athletic logos
The Maine bear logo can stand alone. The bear head logo should be used along with Maine or the full crest logo someplace on the product, but not overlapping the artwork. If using the bear head and Maine is placed above the head, the Maine bear logo should be used. The bear logo is registered and merchandise using it must be used with the ® symbol.
This is the only bear used to represent the University of Maine.
The Maine bear logo and the bear head logo are not allowed to be incorporated into another logo; they may not overlap other graphics; they can’t be deconstructed with pieces used in other graphics and they can’t be contained within an outlined shape like putting the logo inside a circle or shield.
Visit the logo guidelines page to see common logo mistakes.
Downloading logos
When you click a logo above, (except the seal) you will download a packaged .ZIP file with a various files to meet your design needs. If you do not have the appropriate design program, you may not be able to open some files. The UMaine vector file logos (.EPS and .PDF) use mathematical proportions to allow art to be scaled to any size without losing clarity. Using these files in your design is recommended for the optimal logo clarity.
To place the logo in an InDesign document:
To place the logo in a Word document:
Apparel guidelines
Interested in designing a T-shirt or sweatshirt using UMaine logos? Find out how on our guidelines page.
Licensing guide
Visit our licensing guide for important details regarding retail items utilizing UMaine marks.
Classic palette
Our classic palette features the traditional UMaine and UMaine Athletics colors you are familiar with. These colors should be used the most, as they are easily identifiable with our brand. When crafting formal documents, we recommend staying close to this palette with your communications and designs.
Pantone: 289
CMYK: 100/64/0/60
Hex: #003263
Pantone: 292
CMYK: 49/11/0/0
Hex: #79bde8
Pantone: White
CMYK: 0/0/0/0
Hex: #ffffff
Pantone: 194
CMYK: 0/100/64/33
Hex: #AB0634
Pantone: Black
CMYK: 0/0/0/100
Hex: #000000
Pantone: 50% Black
CMYK: 0/0/0/50
Hex: #908C89
The classic palette can and should be used any time you are representing UMaine. The blues should be the most prominent colors in your design.
Accent palette
Our accent palette features four additional colors that you may use to add a touch of light-heartedness to your communications and designs or when the situation calls for a more colorful display.
Pantone: 7417 C
CMYK: 0/69/76/2
Hex: #ED6F48
Pantone: 157 C
CMYK: 0/30/72/4
Hex: #F1B25B
Pantone: 555 C
CMYK: 83/39/59/21
Hex: #296B64
Pantone: 382C
CMYK: 37/11/87/0
Hex: #ACBE4E
The accent palette can be used any time you are showing the excitement of life and learning at UMaine. These colors are meant to complement the UMaine blues, not replace.
Typography is the voice of our brand. Its purpose ranges from maintaining a consistent look and feel, to creating hierarchy, and even to evoking emotions. The typefaces Solway and Poppins provide a youthful, modern alternative to our classic slab-serif and sans-serif typefaces (Egyptienne and Frutiger, respectively).
Primary fonts
UMaine uses three primary fonts:
Aa
Solway
Aa
EB Garamond
Aa
Poppins
Need help using a Google Font? Visit the Google Font FAQ.
Legacy fonts
UMaine’s legacy serif fonts are Adobe Garamond and URW Egyptienne and sans-serif font is Frutiger. These fonts are an important part of the UMaine brand.
It is recommended that one serif font and one sans serif font complement each other in a publication. More than two font families in one publication can be visually confusing and haphazard.
Due to the same kinds of licensing restrictions that prohibit the transferring of purchased music files, fonts cannot be shared between UMaine entities. Departments interested in purchasing Egyptienne, Frutiger and Adobe Garamond can find these fonts online at myfonts.com or by clicking the images below for a direct link and pricing information.
URW Egyptienne
Frutiger
Adobe Garamond
Legacy font alternatives
Due to the font licensing restrictions on UMaine’s Legacy Fonts, we have provided a list of Google Fonts that are free to download. The alternative to URW Egyptienne is Roboto Slab, the alternatives to Frutiger are Arial and Open Sans, and the alternative to Adobe Garamond is EB Garamond.
Aa
Roboto Slab
Aa
Open Sans
Aa
EB Garamond
Need help using a Google Font? Visit the Google Font FAQ.
Patterns
UMaine’s brand patterns are textural graphic elements and are meant for subtle application on materials to provide a little additional visual interest. Each pattern is repeating and can be used in either print or digital materials. They should only be used where the overall look of a design or graphic is not overly busy or confusing to the eye, and where it will not take anything away from the subject matter of the design. You can download the Adobe Illustrator (.ai) swatches to use directly within the software or use the PNG files with transparent backgrounds as an overlay.
Icons
Icon sets are created upon request. Fill out the design request form and choose iconography to request an icon set.
