Brand 101
Branding matters
UMaine’s brand benefits the people, programs and places in the university community, and helps constituents and those without affiliation clearly identify the institution and its mission. UMaine’s brand standards are guides to help members of the university community be part of the University of Maine brand. The goal is not to make all UMaine printed and online communication look identical, but rather as members of the same family.
In turn, consistent use of the standards shapes and strengthens institutional image, and increases the value and equity of the UMaine brand. While consistent use of the standards shapes and strengthens UMaine’s institutional image, effective and promotional implementation of our vision for the future will sustain that image. Instant recognition is only part of the goal in solidifying the UMaine brand; the ultimate goal is for our brand — and therefore image — to be sought after by new markets convinced of the credibility UMaine has stood for since 1865, and the leadership we will carry into the future.
The University of Maine website is required to follow the Web Content Accessibility Guidelines (WCAG) 2.1 AA web accessibility standards (External Site) due to the Office of Civil Rights (OCR) Resolution. Because of the resolution, a priority for the website is all content meets accessible web content standards set forth by the Web Content Accessibility Guidelines. Read more about the accessibility guidelines on the University of Maine System Website.
